NFL

Average US viewership rises 35 per cent from prior high set a year ago

Start of 2020 event clears prior viewership mark by more than 3 million people

Las Vegas has been awarded the 2022 National Football League Draft after the Nevada city was robbed of this year's event due to the global Covid-19 pandemic

Complex production starts without major technical issues

National Football League commissioner Roger Goodell believes that this week's NFL Draft will offer some hope to sports fans in the United States amid the bleak financial impact of the global Covid-19 pandemic

Nearly two-thirds of the involved brands are first-time advertisers in the event

Production to cover three separate networks, roughly 180 different video feeds

National Football League commissioner Roger Goodell will reveal the selections of the 2020 NFL Draft first round from his home in Westchester County, New York, as part of a "fully virtual" event.

Group of participating players includes expected top pick Joe Burrow

The 2020 National Football League Draft will be conducted in a virtual format, with team executives all working from their respective homes, as opposed to club facilities

Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL Interactivity providing crucial fan engagement tool during sport’s shutdown

The 2020 National Football League Draft has become the latest major sports event in the United States to be affected by the global coronavirus pandemic

German media group ProSiebenSat.1 posted a record market share in the key 14-to-49 year-old audience demographic last night with its live coverage of the NFL Super Bowl

US travel company Allegiant has stepped up its association with the Indianapolis Colts by agreeing a new multi-year sponsorship deal with the National Football League franchise

The 2020 NFL Draft in Las Vegas is scheduled to include a stage on the water in front of the Bellagio Hotel and Casino fountains, with players being brought to the dais by boat for an official red carpet e…

Indian online sports platform FanCode has acquired streaming rights for the NFL in a multi-season deal with the American football league

ProSieben Maxx, the German commercial free-to-air channel, has registered its highest-ever target market viewing share for an NFL playoff match beginning at 7.05pm (CET)

The Desert Ford Dealers arm of US automotive manufacturer Ford has signed on as the latest founding partner of Allegiant Stadium for NFL American football franchise the Oakland Raiders’ move to the new L…