NFL
Nike, Fanatics take NFL licensing deal onto global stage
The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide
Harrah’s Cherokee Casinos partners Carolina Panthers
Casino and resort brand Harrah’s Cherokee Casinos has become an Official Sponsor of the NFL’'s Carolina Panthers in a five-year deal.
Abacus Health signs Gillette Stadium, Patriot Place deal promoting CBDMedic brand
Healthcare company Abacus Health Products has signed a deal with the home of the New England Patriots, Gillette Stadium and associated shopping centre Patriot Place to promote its natural ingredient pain…
San Manuel Casino partners Allegiant Stadium and Raiders NFL franchise
San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season
Jets extend 888casino contract, 49ers enter new deal with Fii
The New York Jets NFL franchise has extended its partnership with online gaming company 888casino.
The agreement will see the venture run into a second season after an initial deal was agreed in 2018
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
Reyes Coca-Cola Bottling signs Raiders and Allegiant Stadium deal – brokered by Legends
The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola
Cardinals complete shift to digital ticketing
The Arizona Cardinals has become the latest NFL American football franchise to confirm it will no longer accept paper tickets, including print-at-home and PDF versions, as it moves to a digital-only platform
Al Guido “we are struggling with the same thing” speaking at SDMS Miami
San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel
NFL announces host cities for 2021 and 2023 drafts
The NFL has revealed that the 2021 and 2023 drafts will be held in Cleveland and Kansas City respectively
Nashville NFL Draft gains record 600,000 attendance and ‘A-plus’ grade
Approximately 600,000 fans attended the NFL Draft in Nashville, smashing the previous record for the event
Nashville looking to utilise NFL Draft to become 2026 World Cup host venue
Music at heart of experience as tourism chiefs try to set stage for bigger events
Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Pittsburgh Steelers steal a march on rivals in international social media battle
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.
Comeback or a temporary correction? NFL domestic TV audiences recover in 2018-19
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
Tampa Bay Buccaneers engage Legends as hospitality rights partner
The Tampa Bay Buccaneers have announced an agreement with Legends to become the new exclusive Hospitality Rights Partner at their Raymond James Stadium home
Patriots become leading NFL team on Chinese digital media
The New England Patriots have become the leading National Football League side on digital media in China
NFL settles collusion lawsuits with Kaepernick, Reid
The NFL and legal representatives for Colin Kaepernick and Eric Reid have announced the settlement of a complaint of collusion from the players, who claimed they were ostracised by the league’s owners in…
49ers draw on SAP partnership to improve fan experience in real time
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.