NHL

Multiple Sports
Sponsorship & Marketing

Rights include first founding partner status for the $800m transformation of Capital One Arena.
Ice Hockey
Sponsorship & Marketing

Technology company Lenovo has continued its recent sponsorship drive by taking on the naming rights to the home venue of the NHL’s Carolina Hurricanes.
Multiple Sports
Media

Sky Deutschland has secured the rights to the US Open tennis tournament after striking a comprehensive sub-licensing agreement with Sportdeutschland.TV, the streaming platform of DOSB New Media.
Ice Hockey
Governance

The National Hockey League is giving serious consideration to further changing its matchday scheduling at home to create more game windows for fans in Europe as part of internationalisation plans that are already proving fruitful. Shawn Meadow reports.
Ice Hockey
Media

Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.
Ice Hockey
Governance

Plans are advancing in Atlanta to bring a National Hockey League franchise to the city, after the Alpharetta Sports & Entertainment Group sent a formal request to the league to begin an expansion process
Ice Hockey
Governance

The National Hockey League (NHL) is to meet with the International Olympic Committee (IOC) next week as all stakeholders continue to push for an agreement that would result in the return of the sport's…
Ice Hockey
Sponsorship & Marketing

Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.
Ice Hockey
Sponsorship & Marketing

Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings. T
Ice Hockey
Sponsorship & Marketing

Regions Bank’s new jersey patch agreement with the Nashville Predators has taken the roster of National Hockey League (NHL) teams with jersey deals up to 17 with just two weeks to go before the start o…
Ice Hockey
Sponsorship & Marketing

The Seattle Kraken has signed up Muckleshoot Indian Tribe as its first jersey patch sponsor, with the organisation becoming the first Indian Tribe to agree such a deal in the National Hockey League (NHL)
Ice Hockey
Media

South Korean ecommerce and streaming company Coupang has acquired exclusive rights for NHL ice hockey in a deal covering the upcoming 2022-23 season
Ice Hockey
Sponsorship & Marketing

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
Ice Hockey
Fan Engagement

The National Hockey League’s 32nd franchise the Seattle Kraken has unveiled the team’s mascot, a sea-troll named Buoy, ahead of the Kraken’s second season. B
Ice Hockey
Industry Moves

Henrik Lundquivst, the star former goaltender for the National Hockey League’s New York Rangers is joining Madison Square Garden Sports Corp. and sister entity Madison Square Garden Entertainment Corp.
Ice Hockey
Stadia

Arizona State University announced its new on-campus, indoor arena will be named Mullett Arena, after longtime donors Donald and Barbara Mullett
Ice Hockey
Sponsorship & Marketing

National Hockey League franchise the San Jose Sharks has chosen the Two Circles agency to sell the team’s jersey patch sponsorship rights.
Ice Hockey
Sponsorship & Marketing

TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.