NHL

Ice Hockey
Sponsorship & Marketing

Flutter Entertainment has signed a multi-brand sponsorship deal with Maple Leaf Sports & Entertainment (MLSE) to take advantage of the newly-regulated sports betting and online casino opportunities in…
Ice Hockey
Sponsorship & Marketing

Work anywhere solutions company Evolve IP has become an Official Partner of the NHL’s New York Rangers in a multi-year sponsorship.
Ice Hockey
Sponsorship & Marketing

The NHL’s Columbus Blue Jackets has named auto glass company Safelite as the club’s first official jersey sponsor, starting in the 2022-23 season.
Ice Hockey
Media

Telefónica-owned Movistar Plus has signed a multi-year deal for rights to the National Hockey League, with coverage commencing today (Tuesday). The deal is reported to be for three seasons.
Ice Hockey
Media

Russian internet group Yandex has teamed up with Rostelecom-owned OTT platform Wink to launch a hockey-dedicated channel to broadcast NHL matches
Ice Hockey
Media

ProSieben Maxx, the Germany-based free-to-air commercial channel, has acquired rights to the National Hockey League
Ice Hockey
Sponsorship & Marketing

The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.
Ice Hockey
Sponsorship & Marketing

US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
Football
Sponsorship & Marketing

There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
Ice Hockey
Sponsorship & Marketing

In spite of many leagues facing setbacks due to the Covid-19 pandemic, the National Hockey League has plenty of reasons to be optimistic. Matthew Glendinning speaks to Kyle McMann, senior vice-president of North American business development at the NHL about recent successes the league has experienced gaining more sponsors.
Ice Hockey
Media

Nordic Entertainment (Nent) Group has agreed a new deal with the National Hockey League for rights across the Baltic region for five seasons, from 2021-22 to 2025-26
Football
Sponsorship & Marketing

Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.
Ice Hockey
Sponsorship & Marketing

Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.
Ice Hockey
Sponsorship & Marketing

The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Ice Hockey
Media

German sports broadcaster Sport1 has renewed its rights to the National Hockey League ahead of the start of the 2020-21 season and will continue to share rights with OTT streaming service DAZN which has…
Ice Hockey
Media

Austrian commercial broadcaster Puls 4 has picked up National Hockey League rights for the next four seasons, adding to last year’s acquisition of  rights to the Austrian domestic ice hockey league.
Ice Hockey
Media

Canadian pay-television broadcaster Sportsnet has agreed ‘multi-year’ regional broadcast rights extensions with the National Hockey League’s Calgary Flames and Edmonton Oilers. S
Ice Hockey
Media

Nordic Entertainment (Nent) Group has agreed a new deal with the NHL to renew rights across the Nordic region for a further five seasons, from 2021-22 to 2025-26