Olympic Games

Ice Hockey
Governance

National Hockey League teams have reportedly been thrown into disarray by the league's ongoing uncertainty over whether there will be a break for the Beijing Winter Olympics during the 2021-22 season
Athletics
Sponsorship & Marketing

Chinese Olympic sprinter Su Bingtian is capitalising on a successful Olympic Games by striking sponsorship deals with electronics firm Xiaomi and Chinese car manufacturer GAC Motor
Multi-sport
Media

NBCUniversal attracted its lowest-ever domestic audience for the Summer Olympics since first covering the global showpiece event in 1988, with the Tokyo Games drawing an average of 15.
Multi-sport
Media

UK public broadcaster the BBC has reported record online demand for its live and on-demand coverage of the Tokyo 2020 Olympics, but Japan’s postponed event was the worst performing for linear television a…
Multi-sport
Sponsorship & Marketing

Despite the challenges, Tokyo 2020 delivered on the Olympic promise of uniting people around the world through sport, says Kathryn Rhodes associate director, business development, at CSM Asia.
Cricket
Governance

The International Cricket Council has confirmed its ambition to become an Olympic sport, targeting its inclusion in the LA 2028 programme
Multiple Sports
Media

UK media regulator Ofcom has recommended a review into the listed events legislation
Multi-sport
Finance & Law

International Olympic Committee president Thomas Bach has said Japan will be reaping the benefits of its investment into the Tokyo 2020 Olympics for “generations to come” as he played down the costs to …
Multi-sport

The record-breaking 400m hurdles victory by Norway’s Karsten Warholm attracted a peak audience of only 183,000 viewers in the Nordic country due to the seven-hour time difference with Tokyo.
Multi-sport
Media

Jamaican sprinter Elaine Thompson-Herah, who this week became the first woman to retain both the 100-metre and 200-metre Olympic titles, says that she has been "blocked" by Instagram after posting footage…
Multi-sport
Media

The absence of spectators from the Tokyo 2020 Olympics has had no impact on viewing figures around the world, according to Timo Lumme, managing director of the International Olympic Committee’s Television a…
Multiple Sports
Finance & Law

Media group Discovery has reported $1.09bn (€919.5m) in second-quarter revenues for its International Networks division and now also boasts 18 million direct-to-consumer streaming subscribers.
Multi-sport
Media

Media group Discovery has reported record engagement across its digital platforms after its opening coverage of the summer Olympic Games in Europe
Multi-sport
Sponsorship & Marketing

Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.
Multi-sport
Fan Engagement

India has posted the biggest digital engagement figures of the Tokyo Olympic Games, higher than hosts Japan, according to Yiannis Exarchos, chief executive of Olympic Broadcasting Services, the host broadcast…
Multi-sport
Events

The organising committees of the Paris 2024 Summer Olympic Games and Milan-Cortina 2026 Winter Olympic Games have announced the signing of a collaboration agreement, which will see the two bodies come…
Multi-sport
Media

Italy’s double gold medal success in track and field attracted strong viewing figures on Rai, the Italian public-service broadcaster, yesterday (Sunday) afternoon.
Multi-sport
Events

World Athletics has explained how the spectacular projection mapping light show that set the stage for the women’s and men’s 100m sprint finals at the Tokyo Olympics over the weekend was based on a sim…