Olympic Games
IOC’s Voigt seizes ‘amazing opportunity’ to join Whoop after Tokyo 2020
Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop
Matildas’ Tokyo 2020 matches draw big audiences for Seven
The Australian women’s football team has been attracting record domestic television audiences for its matches at Tokyo 2020, on free-to-air broadcaster Seven.
Seven reported an audience of 2.2
ISA president renews call for full Olympic revenues for Paris 2024
In an interview with SportBusiness, Fernando Aguerre, the president of the International Surfing Association (ISA), repeats his call for sports that appear at consecutive Games to receive a full share of Olympics revenue. Theo Andrew reports.
Spectators appear at Olympics in small numbers
Modest numbers of fans have been attending events at the Tokyo Olympics, taking advantage of official and unofficial gaps in the broader spectator ban
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Tokyo Opening Ceremony viewership in US tracking to record low
Early results show sharp drops compared to Rio and London Olympics
Simon Chadwick | Tokyo 2020 is not the first ‘geopolitical Olympics’, and it won’t be the last
The Olympics has always been a stage for nations to set out grand political ambitions, for better or worse. Tokyo 2020 will be no different, says Professor Simon Chadwick.
US lawmakers call on IOC to ‘delay or move’ Beijing 2022 Olympic Games
A cross-party group of US lawmakers has urged the International Olympic Committee to postpone and relocate the Beijing 2022 Winter Olympics, unless China ends what the US perceives as an ongoing genocide …
Attention turns to athletes as Tokyo 2020 begins
The Tokyo Olympics was boosted by a strong opening weekend for athletes from host nation Japan, who won five gold medals and a silver
Integral acquires Nigerian free-to-air Tokyo 2020 rights, sublicenses to NTA
Sports marketing agency Integral has acquired free-to-air rights in Nigeria to 200 hours of live content from Tokyo 2020, acquiring the rights from the Infront agency
VTV secures last-minute Tokyo 2020 rights deal in Vietnam
Vietnamese state-run broadcaster VTV has acquired the broadcast rights for the Tokyo 2020 Olympics on the eve of the Games
Ice Cube reiterates call on ‘archaic’ Fiba to allow Big3 players to compete at Olympics
In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
Venezuela’s VTV to show Tokyo 2020 after all following ‘financial persecution’ claims
The Tokyo Olympic Games, which begin today (Friday), will be broadcast in Venezuela after all after a payment blocking issue had threatened to prevent coverage.
Anson: New deals help BOA to negotiate Tokyo delay but one eye fixed on Paris 2024
British Olympic Association chief executive Andy Anson explains how the organisation has added six new sponsors since the postponement of the Tokyo 2020 Olympics and predicts there will be even greater commercial opportunities at Paris 2024 – 'the nearest thing to a home Games' for the NOC. Ben Cronin reports.
Indonesia, India prepare for 2036 Olympics bids
Indonesia and India are among the countries keen on pursuing a bid to host the 2036 Summer Olympics, after Brisbane secured the 2032 Games this week
VTV Olympic broadcasts threatened by financial curbs, Venezuelan president claims
Nicolás Maduro, the President of Venezuela, has said that 'financial persecution' risks the free-to-air broadcasting of the Tokyo 2020 Olympic Games in the country.
Team GB becomes first Olympic team to launch NFTs with Tokns collaboration
Team GB is set to become the first Olympic team to launch its own series of non-fungible tokens (NFTs)
IOC coordination commission chair: We need spectators at Beijing 2022
The Beijing 2022 Winter Olympics will need to have spectators in attendance for it to be successful, Juan Antonio Samaranch Jr, chair of the International Olympic Committee coordination commission said…