Olympic Games

Multi-sport
Sponsorship & Marketing

Timo Lumme, managing director of the International Olympic Committee’s television and marketing services, expects the Olympic movement to emerge stronger from the challenges of Tokyo 2020.
Football
Media

Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic Games has announced its fourth top-tier Premium Partner – the French biopharmaceutical company Sanofi.
Events

A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3
Multi-sport
Governance

The LA28 Olympic and Paralympic Games has announced an 18-member Athletes’ Commission who will help shape the Summer Games in Los Angeles in 2028.
Multi-sport
Media

Viewers of the Tokyo Olympics will be able to interact with the Games via digital features including video walls within venues and a 'cheer map' that will visualise virtual cheering by fans around the…
Surfing
Events

In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, WSL chief executive Erik Logan tells SportBusiness how the organization will aim to capitalize on surfing's rare moment in the global spotlight.
Multiple Sports
Events

With a curtailed Tokyo Olympics about to begin, it is clear there is a long road ahead out of the pandemic for the Asia-Pacific sports industry. Some admirable qualities traditionally associated with Japan could prove valuable along the way.
Multi-sport
Events

Tokyo 2020 has banned all spectators from the Olympics, following the extension of 'state of emergency' pandemic measures in Japan
Multi-sport
Events

Major Asia-Pacific nations are preparing to send some of their biggest-ever teams to this month's Tokyo 2020 Olympics. Host Japan will field its biggest Olympics team in history, with 582 athletes
Multi-sport
Events

Fans have been urged to stay away from the Tokyo Olympic marathon and race walk events in Sapporo, as part of Covid-19 safety measures
Sponsorship & Marketing

Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee
Multi-sport
Events

Sponsor hospitality has been virtually wiped out at the Tokyo Olympics by the pandemic, leading brands to explore the opportunities in remote hospitality experiences.
Sponsorship & Marketing

Alex Kelham, joint-head of the Sports Business Group at law firm Lewis Silkin, predicts how brands will seek to associate themselves with this year's Olympic Games through ambush marketing campaigns
Multi-sport
Events

Tokyo 2020 organisers are expected to meet this week to review the upper limit of 10,000 spectators at events announced two weeks ago, amid a renewed uptick in Covid cases in Japan
Basketball
Events

3x3 basketball will make its debut at the full Olympic Games in Tokyo, after a successful trial period in the Youth Olympics. Fiba’s secretary general Andreas Zagklis tells Frank Dunne why 3x3 and the Olympics were made for each other.
Rugby Union
Events

The campaign of the International Surfing Association for inclusion in the Olympics was led by ISA president, Fernando Aguerre. Vero Communications worked to strengthen the federation's relations with key figures in the Olympic movement. Vero managing director Sujit Jasani tells Frank Dunne what goes into building a successful campaign.
Golf
Events

Golf returned to the Olympic Games in Rio after a hiatus of 112 years. Several of the sport’s top players decided not to take part, generating some negative media coverage, but the International Golf Federation’s executive director Antony Scanlon tells Frank Dunne why Rio was an ‘outstanding success’ for the sport