Olympic Games
Sponsorship & Marketing

Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Multi-sport
Sponsorship & Marketing

Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants
Multi-sport
Events

Delhi, the national capital of India, is targeting a bid for the 2048 edition of the summer Olympic Games
Multi-sport
Events

The Japanese government has decided to bar entry of overseas spectators to the Tokyo Olympics, according to a report by Kyodo News, quoting anonymous 'officials with knowledge of the matter'
Multi-sport
Governance

Thomas Bach is to be re-elected for a second term as president of the International Olympic Committee this week
Sponsorship & Marketing

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Sponsorship & Marketing

Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Multi-sport
Events

Japanese media outlets are reporting that overseas visitors are not likely to be admitted to the country to attend the Tokyo Olympics
Winter Sports
Events

The International Ski Federation is confident that the Beijing 2022 Winter Olympics will power growth in skiing in China, despite a lack of home-grown stars. Tom King reports.
Basketball
Events

New Zealand’s men's basketball team has pulled out of the Tokyo Olympic Qualifying Tournament in Serbia due to funding constraints caused by the pandemic.
Multi-sport
Events

Tokyo Olympics organisers said they would make clear their policy on allowing spectators to attend the Games around March 25, when the torch relay in Japan is set to begin
Multi-sport
Events

The International Olympic Committee is to begin talks with Brisbane about its bid to host the 2032 Summer Olympics, after selecting the Australian city as a non-binding 'preferred candidate' for the event
Events

The innovative region-wide bid from the Australian state of Queensland is set to receive a major boost to its hopes of hosting the 2032 Olympic Games, after it emerged that the International Olympic Committee…
Football
Sponsorship & Marketing

Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success
Multi-sport
Industry Moves

Former Olympic Minister Seiko Hashimoto has filled the vacant position of president of the Tokyo 2020 Olympic Games Organising Committee, replacing Yoshiro Mori, who resigned last week after making sexist…
Football
Sponsorship & Marketing

Ricardo Fort, the outgoing head of global sponsorship at Coca-Cola, believes the growth of American venture capital in sport will be a key area of interest for the new consultancy business he announced…
Media

Kenyan media company The Standard Group has agreed a deal with the Infront agency for free-to-air broadcast rights to the postponed 2020 summer Olympic Games in Tokyo
Multi-sport
Governance

A new head of the Tokyo Olympic Organising Committee could be named as early as this week, with three women in the frame to succeed former chief Yoshiro Mori, according to a Japanese media report