Olympic Games
Industry Moves

Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
Multi-sport
Industry Moves

Yoshiro Mori has today (Friday) resigned as president of this summer’s Tokyo Olympic and Paralympic Games following sexist remarks he made earlier this month.
Fan Engagement

Snap Inc, the parent company of popular social media platform Snapchat, has extended and expanded its Olympic Games content deal in selected European markets with the Discovery media group
Winter Sports
Governance

SportBusiness looks at what China is doing to get ready for the Beijing 2022 Winter Olympics, and the impact preparations are having on local engagement with winter sports.
Multi-sport
Governance

Yoshiro Mori, president of the Tokyo 2020 Olympics Organising Committee, is set to step down over sexist remarks he made that women talked too much, according to Japanese media reports
Multi-sport
Media

The main NBC television network will air the opening ceremony of the Tokyo Olympics live on July 23, representing a first for a morning broadcast window in the United States
Multi-sport
Events

IOC president Thomas Bach said the Beijing 2022 Winter Olympics would "transform the global scene for winter sports", in an address marking one year to go until the start of the Games
Winter Sports
Events

Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market
Events

Olympic athletes and officials will not be required to have received a Covid-19 vaccine to participate in the Tokyo 2020 Olympics according to a new ‘playbook’ outlining safety measures participants and…
Sponsorship & Marketing

Competitor-led movement Global Athlete has called on the sponsors of the International Olympic Committee (IOC) and International Paralympic Committee (IPC) to support its calls for greater freedom of expression…
Events

Jon Tibbs, chairman and founder of communications agency JTA, says National Olympic Committees and International Federations are receiving ‘mixed messages’ about whether athletes should be prioritised for Covid-19 vaccines
Sponsorship & Marketing

Uncertainty over the staging of the already delayed Tokyo 2020 Olympic Games and diminishing public support for the event in in Japan has dampened the marketing activity of domestic sponsors, according…
Multi-sport
Finance & Law

The Association of Summer Olympic International Federations (ASOIF) has conceded that its federations would be hit hard if this year’s Olympic Games in Tokyo were to be cancelled, but has offered assurances t…
Multi-sport
Events

The Hungarian Olympic Committee has announced that it has established a committee to look into the feasibility of launching a bid for the 2032 Summer Olympics in the country’s capital city of Budapest.
Multi-sport
Events

International Olympic Committee president Thomas Bach has dismissed "speculation" about cancellation of the Tokyo Olympics and said his organisation would in early February publish its plans to counter…
Events

The Finnish village of Salla, which claims to be one of the coldest towns in the world, has announced its intention to bid for the 2032 summer Olympic Games to raise awareness of climate change
Multi-sport
Events

The International Olympic Committee's executive board meets today (Wednesday) to discuss preparations for the Tokyo Olympics, but is not expected to consider cancelling the event amid increasing scrutiny…
Multi-sport
Governance

The autonomy of the Italian Olympic Committee (CONI) from government interference has been guaranteed by a new decree issued by Italian authorities, just a day before the International Olympic Committee…