Olympic Games
Coe: Olympic prize money is ‘the right thing to do’
World Athletics has taken the unprecedented step of ringfencing a share of its Olympic revenues to reward gold medal winners at the Games
Paris 2024: Rise of AI, 3D replays and ‘biggest live production ever’
The Paris 2024 host broadcast will feature automated production of highlights from 14 sports, 3D replays in certain disciplines for the first time and an opening ceremony dubbed the “largest live broadcast production ever”.
IOC slams Russia’s ‘politicisation’ of sport
International Olympic Committee president Thomas Bach has said “attacks are coming from all levels” from Russia as the IOC today (Tuesday) issued a declaration against the politicisation of sport.
UK Sport eyes Women’s World Cup, no plans for Olympics or Commonwealth Games
UK Sport has published its major event hosting target list for the coming decade, with the Commonwealth Games and Olympics omitted from a list that includes the Fifa Women’s World Cup.
LA28 awards ticketing rights to AXS, CTS Eventim
American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games
EXCLUSIVE: SportyTV secures Paris 2024 rights in Ghana, Nigeria
SportyTV has acquired free-to-air Paris 2024 broadcast rights in Ghana and Nigeria in a deal with the Infront agency expected to be announced later today (Tuesday)
NHL stars to return to Winter Olympics after two-edition deal struck
National Hockey League (NHL) players are set to return to the Winter Olympic Games for the first time since Sochi 2014 after a participation deal was struck covering the next two editions, while the League has further strengthened its commitment to national team play by launching a new tournament.
Mexico ends 2036 Olympics talks, eyes YOG or Pan-Am Games
Mexico has set its sights on staging smaller, cheaper multi-sport events after dropping its interest in hosting the Summer Olympic Games in 2036
IOC signs AB InBev to first TOP Partner deal with alcohol company
The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Carter steps down as CEO of LA28
Kathy Carter has stepped down as chief executive of LA28, the organising committee for the 2028 Los Angeles Olympics with no immediate successor named
IOC moves into influencer broadcast space with CazéTV deal
The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
France Télévisions to give Paris 2024 UHD treatment, IOC signs CMG pact
Public-service broadcaster France Télévisions has been given the green light to provide ultra-high definition (UHD) broadcasts of the country’s home Summer Olympic and Paralympic Games next year.
USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
SVT bags Paris 2024 highlights rights
Swedish public broadcaster SVT has secured highlights rights to the 2024 Paris Olympics, after striking a deal with media group Warner Bros. Discovery
Centrica sponsorship drive continues with British Gas Team GB deal
UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
Poland to explore bid for 2036 Olympics
Polish President Andrzej Duda has announced that the country will pursue a bid to host the 2036 edition of the summer Olympic and Paralympic Games.