Olympic Games
Sponsorship & Marketing

UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.
Cycling
Sponsorship & Marketing

Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
Sponsorship & Marketing

A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey
Events

Dick Pound, the long-serving member of the International Olympic Committee (IOC), has estimated there is a three-month window to decide whether the 2020 summer Olympic Games will proceed as planned in…
Industry Moves

US-based sport and entertainment agency Legends has created a global partnerships division led by industry veteran Chris Hibbs, president of the new unit
Multi-sport
Events

John Furlong, who led Vancouver’s successful bid for the 2010 winter Olympic Games, has urged the Canadian city to consider bidding for the 2030 edition of the event, stating that the timing is “very, ver…
Other

Sportswear company adidas's sales in China are down 85 per cent in the period from Chinese New Year until now, compared to the same period last year, due to the coronavirus outbreak
Multi-sport
Events

Tokyo 2020 mascots Miraitowa and Someity are visiting six European cities on a promotional tour for the upcoming Olympics that will tie in the event's 'Make the Beat' social media campaign
Multi-sport
Sponsorship & Marketing

Confectionery brand Cadbury Australia has become an official partner of the Australian Olympic and Paralympic teams for Tokyo 2020
Mixed Martial Arts
Other

China has forfeited its away Davis Cup tennis match against Romania next month as its team cannot travel due to the coronavirus epidemic. The match was scheduled for March 6-7
Sponsorship & Marketing

Japanese consumer electronics company Panasonic has stepped up its backing of this year’s Olympic Games in Tokyo by becoming a supporting partner of the Olympic Torch Relay.
Sponsorship & Marketing

Tokyo 2020 has expanded its sponsorship with Japanese electronics firm NEC to cover a new product category, "Private Network Radio Systems"
Finance & Law

Australia's Commonwealth Games chief executive Craig Philips has warned that budget cuts by the Australian Institute of Sport, the country's high performance institute, will hurt athletes' chances at Birmingham…
Beach Volleyball
Other

This year's Tokyo marathon is being confined to 200 elite runners due to the coronavirus outbreak, wiping out the mass participation element that would have involved 38,000 amateur runners
Events

The official motto of the Tokyo 2020 Olympics was revealed yesterday by organisers to be "United by Emotion"
Events

Tokyo 2020 organisers rehearsed the upcoming Olympic torch relay in Hamura City at the weekend, with hundreds of people lining the streets to watch the event
Wrestling
Events

India pay-television broadcaster Star has signed a media rights deal with agency Sporty Solutionz to broadcast the Asian Wrestling Championships from February 18 to 23
Events

The World Health Organisation has backed the International Olympic Committee's assessment that there is no need to cancel or move the Tokyo 2020 Olympics because of the coronavirus outbreak