Olympic Games
IOC to enter talks with Korea about 2024 Winter Youth Olympics
The International Olympic Committee is to begin talks with the Korean Sport and Olympic Committee to develop a plan to host the 2024 Winter Youth Olympics in South Korea, with some events potentially hosted…
‘Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced a new collective brand for all of China’s Olympic and Paralympic sports teams: "Team China". Zhang Dan investigates the new marketing initiative.
Eurosport finalises Tokyo 2020 rights deal in France
Eurosport, the Discovery-owned sports broadcaster, has acquired pay-television rights in France for the Tokyo 2020 Olympics in a sublicensing deal with pay-television broadcaster Canal Plus and public-service…
Beijing 2022 signs Grand Pacific Department Store as first diamond partner
The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner
Tokyo 2020 marathon, race walks rescheduled following Sapporo move
The women's marathon and all race walking events at the Tokyo 2020 Olympics have been rescheduled following their move from Tokyo to Sapporo
Beijing 2022: two years away but political and commercial challenges abound
The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.
What happens when Asia’s sporting legends retire?
The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible.
Tahiti the frontrunner to stage surfing at Paris 2024
The organising committee for the 2024 Paris Olympic Games is considering staging the event’s surfing competitions on the Pacific island of Tahiti.
Seven hit by ABC decision to scrap Olympic radio broadcasts
Australian public-service broadcaster ABC will maintain its decision not to pursue radio rights to the 2020 summer Olympic Game, after a meeting between its chairwoman Ita Buttrose and Australian Olympic…
Sky sublicenses Tokyo 2020 rights to TVNZ, adds more rugby
Sky New Zealand has struck a sublicensing deal with public-service broadcaster TVNZ for free-to-air coverage of the 2020 summer Olympic Games, while the pay-television broadcaster has agreed multiple deals…
Reliability the watchword as Los Angeles takes long run at the Olympics
The unusually long build-up to Los Angeles’ Olympics has given the city the opportunity to build a sporting strategy that drives benefits for a society. Bradley Rial reports.
Tokyo 2020 unveils Aquatics Centre and Ariake Arena
The organisers of the Tokyo 2020 Olympic and Paralympic Games unveiled two major venues to the media yesterday, with both nearing completion eight months ahead of the Games.
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How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
French hotels threaten protest over Airbnb Olympics deal
French hotel owners have warned they will stop cooperating with planning for the Paris 2024 Olympics in protest at the new partnership between the International Olympic Committee and Airbnb
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
Olympic Channel adds Hindi language option, Indian content
Content on the Olympic Channel is now available in the Hindi language, and the media platform has added material aimed at Indian audiences
EDF to aid Paris 2024’s green goal in domestic sponsorship
French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris
Paris mayor warns IOC of risks attached to Airbnb deal
The mayor of Paris has sent a letter to IOC president Thomas Bach warning of the "risks" inherent in the recently-signed Olympic sponsorship with the accommodation marketplace Airbnb.