Olympic Games
Sponsorship & Marketing

Sport climbing’s 22 Asian federations are waiting for the big bucks to roll in after the sport gained Olympic recognition with a spot at the upcoming 2020 Tokyo Olympics. SportBusiness takes a closer look at sport climbing’s sponsorship situation.
Sponsorship & Marketing

The British Olympic Association has become the latest national Olympic Committee to revise its Rule 40 guidelines, giving British athletes more freedom to promote their sponsors during next year's Olympic…
Multi-sport
Events

Tokyo 2020 Olympics organisers have unveiled their completed gymnastics venue, as they prepare for an IOC Coordination Commission visit this week that is expected to touch on the recent debate over the…
Sponsorship & Marketing

The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta
Sponsorship & Marketing

Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games
Sponsorship & Marketing

The Japanese arm of professional services company EY has signed as a Tokyo 2020 Official Supporter, the third domestic sponsorship tier of the Tokyo 2020 Olympic Games
Multi-sport
Media

The Spanish Olympic Committee (COE) has backed calls for the country’s government to fund public broadcaster TVE’s bid for the 2020 Tokyo Olympics rights.
Multi-sport
Events

The International Olympic Committee has said that its decision to move the marathon and race walking events at next year’s Olympic Games to the northern Japanese city of Sapporo is final, as it looks t…
Multi-sport
Media

The International Olympic Committee has retained clip rights in 68 territories that it will exploit on the Olympic Channel during the Tokyo 2020 Olympic Games as it seeks to drive greater engagement for…
Events

The Olympic Council of Asia (OCA) will be holding two regional forums in Bangkok in November, focusing on next year's Olympic and Paralympic Games in Tokyo
Martial Arts
Governance

The International Judo Federation has imposed an indefinite ban on Iran's team until it ends a long-running boycott of matches against Israeli competitors
Volleyball

Data provider and media company Sportradar has been appointed by the European Volleyball Federation (CEV) to sell the media rights for the upcoming European qualifying competitions ahead of the Tokyo 2020…
Multi-sport
Media

Canal Plus, the French pay-TV broadcaster, is expected to soon finalise the sale of its broadcast rights to the 2020 Olympic Games to Eurosport, the Discovery-owned broadcaster that already holds the rights…
Athletics
Events

The International Olympic Committee has announced plans to move marathon and race walking events at the 2020 summer Olympics 800km north to Sapporo amid ongoing concerns over the weather conditions expected…
Events

In the aftermath of Typhoon Hagibis, Tokyo 2020 Olympics and Paralympics organisers are considering starting competitions before their respective opening ceremonies should bad weather be forecast
Ice Hockey
Events

The pro-democracy protests in Hong Kong have led to the move of a men's Olympic ice hockey qualifier in November to Sanya, on the Chinese island of Hainan
Media

The Discovery-owned international sports broadcaster Eurosport has agreed a content and advertising deal with social media platform Twitter that will allow the publishing of real-time highlights from …
Media

Flemish-language public broadcaster VRT has agreed a sublicensing deal with US media group Discovery for exclusive, free-to-air rights in the Flanders region of Belgium to the 2022-2024 Olympic Games cycle,…