Olympic Games

Winter Sports
Events

The International Olympic Committee (IOC) has begun its 134th Session in Lausanne, where the host of the 2026 Winter Olympic and Paralympic Games will be chosen
Sponsorship & Marketing

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy
Events

Stefan Löfven, the prime minister of Sweden, and Margot Wallström, the country’s foreign minister, have given their backing to Stockholm’s bid to host the 2026 Winter Olympic Games. “
Surfing
Events

The local organising committee of the 2024 summer Olympic and Paralympic Games has confirmed that surfing events will be held on natural waves at a venue outside of Paris, as the International Olympic…
Events

The executive council chairs of the three Swedish regions proposed to host the 2026 edition of the winter Olympic and Paralympic Games have published a joint letter of support for the bid
Tennis
Events

The men’s tennis singles final at the 2020 Summer Olympics will be played over three sets, rather than five, to help reduce the workload of players competing in multiple events.
Events

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has joined forces with Worldwide Olympic Partner Procter & Gamble to launch its latest venture to utilise the events as a…
Events

Indian Olympic Association (IOA) president Narinder Batra has reiterated the country’s determination to bid for the 2032 Summer Olympics, even though the International Olympic Committee recently suspended a…
Events

The International Olympic Committee (IOC) has approved its latest set of major reforms to the Olympic Games bidding process, including the proposed introduction of events across multiple cities, countries…
Boxing
Governance

The International Olympic Committee (IOC) has opted to retain boxing’s place at the 2020 summer Olympic Games, but has recommended that the International Boxing Association (Aiba) should be suspended a…
Sponsorship & Marketing

Ex-Synergy CEO Tim Crow argues that LA 2028's $2.5bn sponsorship revenue forecast - hailed as ambitious in the press - is in fact deeply conservative, and predicts that the final tally will break $4bn.
Multi-sport
Events

Australia’s potential bid to host the 2032 Summer Olympic and Paralympic Games should include venues across the entirety of Queensland, according to Matt Carroll, chief executive of the Australian Olympic C…
Events

The local organising committee of the 2028 Olympic Games in Los Angeles has announced that the estimated costs of hosting the mega event have risen to $6.9bn (€6.1bn).
Media

Twitter’s former head of sports partnerships, Asia Pacific, Aneesh Madani has joined the International Olympic Committee (IOC) to be its global head of digital partnerships.
Marketing

US media company NBCUniversal (NBCU) has today (Wednesday) joined forces with LA 2028, organising committee of the summer Olympic and Paralympic Games in Los Angeles, to establish what they claim is a…
Sponsorship & Marketing

International Olympic Committee (IOC) president Thomas Bach has resisted further calls to change the organisation’s controversial Rule 40 clause and urged athletes to negotiate directly with their National O…
Para Sport
Fan Engagement

The International Paralympic Committee (IPC) has announced today (Friday) that it will launch its first official video game in a move designed to raise the profile of Paralympic sports
Governance

Japan’s Prime Minister Shinzo Abe has today (Thursday) named Shunichi Suzuki as his new Olympics Minister and said his under-fire administration will make renewed efforts to regain the public’s trust aft…