Olympic Games

Olympic Games
Sponsorship & Marketing

The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…
Multi-sport
Events

The chances of Aragon being included in a joint bid with Catalonia to host the 2030 Winter Olympics appear to have receded after a meeting to decide on the terms of the candidacy failed to reach agreement
Multi-sport
Sponsorship & Marketing

Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
Multi-sport
Finance & Law

The International Olympic Committee has declared revenues of $7.6bn (€7.2bn) for the 2017-21 Olympic cycle after the delayed Tokyo 2020 Olympics helped increase its revenues to $4.2
Multi-sport
Events

The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…
Multi-sport
Sponsorship & Marketing

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Multi-sport
Industry Moves

Former Dow Chemical Company chief executive and chairman Andrew Liveris has been named as the president of the board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games
Olympic Games
Media

The International Olympic Committee has awarded exclusive broadcast rights in Canada for the Olympic Games between 2026 and 2032 to public service broadcaster CBC/Radio-Canada
Multi-sport
Events

The Spanish Olympic Committee (COE) has announced that the proposed plan for a joint bid for the 2030 winter Olympic and Paralympic Games by Catalunya and Aragon has been approved, despite the latter still…
BMX Freestyle
Events

The International Olympic Committee has revealed plans to launch a new qualifier series, featuring the fledgling Olympic sports of BMX freestyle, breaking, skateboarding and sport climbing, for the 2024…
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio
Multi-sport
Events

Javier Lambán, President of the Government of Aragon, has rejected a technical plan issued by the Spanish Olympic Committee (COE) for the proposed co-hosting of the 2030 winter Olympic and Paralympic …
Multi-sport
Industry Moves

Vincenzo Novari is set to be replaced as chief executive of the local organising committee for the 2026 winter Olympic and Paralympic Games in Milan and Cortina d’Ampezzo, according to la Repubblica.
Multi-sport
Events

The Spanish Olympic Committee (COE) has further advanced plans for a joint bid from Catalunya and Aragon for the 2030 winter Olympic and Paralympic Games by issuing a technical agreement for how the event…
Basketball
Events

The Paris 2024 Organising Committee and the International Basketball Federation (Fiba) have jointly agreed to seek a new venue in which to host the preliminary rounds of the men’s and women’s basketball com…
Olympic Games
Events

The Paris 2024 organising committee has unveiled the first details of the ticketing programme for the Olympic and Paralympic Games, announcing that a total of 13
Multi-sport
Sponsorship & Marketing

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Olympic Games
Events

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.