Olympic Games

Multiple Sports

From a virtual influencer to immersive event experiences, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, delivered innovative solutions for the Beijing 2022 Winter Olympic Games. Presented in association with Alibaba.
Multiple Sports
Media

The International Olympic Committee is to launch its highly-anticipated European broadcast rights sales process on March 10 and has given prospective bidders a six-and-a-half week turnaround to submit…
Olympic Games
Events

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
Olympic Games
Media

Media group Discovery has reported that streaming minutes consumed via its European subscription services during the opening week of the 2022 winter Olympic Games have been more than 18 times higher than…
Multi-sport
Sponsorship & Marketing

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Olympic Games
Technology

An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
Multi-sport
Media

Sport 24, the in-flight and in-ship service operated by the IMG agency, has renewed its rights deal with the International Olympic Committee to cover the Beijing 2022 Winter Olympics and Paris 2024 Olympics
Multi-sport
Events

Skateboarding, sport climbing and surfing have been formally confirmed for their third consecutive summer Olympic Games as the International Olympic Committee today (Thursday) approved the sports programme…
Multiple Sports
Industry Moves

On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.
Multiple Sports
Sponsorship & Marketing

The Australian Olympic Committee has announced a four-year sponsorship agreement with Perth-based mining and agriculture company Hancock Prospecting
Multi-sport
Media

Australian free-to-air broadcaster Seven has unveiled plans for more than 1,600 hours of live coverage of the Beijing 2022 Winter Olympics across its television channels and streaming service
Olympic Games
Media

Production strategy for upcoming event accelerates plan used for Tokyo Olympics
Esports
Industry Moves

The International Olympic Committee has concluded its search for a head of its gaming initiatives, appointing former ASO executive Vincent Pereira as its first head of virtual sport
Olympic Games
Sponsorship & Marketing

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team
Multi-sport
Events

The 'closed-loop system' operating around the Beijing 2022 Winter Olympics - essentially, a giant 'bio-secure bubble' - begins operating today, with a month to go until the start of the Games
Multi-sport
Events

The total cost of the 2020 Olympic and Paralympic Games in Tokyo was $1.8bn (€1.6
Multi-sport
Media

Italian public-service broadcaster Rai has reached an agreement to extend its sublicensing pact for Olympic Games rights with Discovery, it is claimed
Olympic Games
Events

Organisers of the Beijing 2022 Winter Olympics have released second editions of the guidebooks for participants aimed at minimising Covid-related risks at the event