Paris 2024

Multi-sport
Media

Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.
Olympic Games
Licensing & Merchandising

Panini has struck a licensing deal with the International Olympic Committee to create collectible stickers and cards for the next two editions of the Olympic Games.
Multiple Sports
Media

On-demand and short video rights in China to the Paris 2024 Olympic Games have been secured by Kuaishou, a highly significant deal given the increasing importance of licensing sports media rights specifically…
Multi-sport
Media

Norwegian public-service broadcaster NRK has reached an agreement with Warner Bros. Discovery to show live coverage of all athletics events during next year’s Olympic Games in Paris.
Multiple Sports
Media

TelevisaUnivision’s Mexican free-to-air channel Canal 5 will show at least 200 hours of coverage from the Paris 2024 Olympics after the International Olympic Committee finalised one of its last pieces o…
Multi-sport
Fan Engagement

Social media platform Twitter has announced the extension and expansion of its Olympic Games content deal with US rights-holder NBCUniversal (NBCU)
Multi-sport
Sponsorship & Marketing

French state-owned railway company SNCF has signed as an ‘Official Supporter’ of the Paris 2024 Olympic and Paralympic Games, the third tier of the domestic sponsorship programme.
Olympic Games
Events

The organising committee for the Paris 2024 Olympic Games has announced that 3.25 million tickets have been sold during the first phase, a record for a sporting event in France
Paralympic Games
Media

Spanish Paralympic Committee (CPE) president Miguel Carballeda has called on public-service broadcaster RTVE to acquire rights to next year’s Paralympic Games in Paris.
Olympic Games
Events

France’s Court of Auditors has made a number of recommendations to the organising committee for the 2024 Olympic and Paralympic Games in Paris amid concerns over security operations and transport links f…
Multi-sport
Sponsorship & Marketing

Information technology company SCC France has become the latest company to sign as an official supporter of the Paris 2024 Olympic and Paralympic Games
Olympic Games
Media

The International Olympic Committee has announced a deal with media group Viacom18 for exclusive rights across the Indian subcontinent to the 2024 Olympic Games in Paris
Paralympic Games
Events

The opening ceremony of the 2024 Paralympic Games in Paris will take place in the heart of the city and away from a stadium, with the athletes’ parade to stretch from the Champs-Elysées to Place de la…
Multiple Sports
Governance

Sports bodies and venues in France will introduce energy-saving measures over the coming months as part of government plans to cut energy use by 10 per cent over the next two years
Judo
Sponsorship & Marketing

France Judo has appointed Infront as its 'exclusive marketing partner' ahead of the 2024 Olympic and Paralympic Games in Paris
Boxing
Governance

The International Olympic Committee has said its concerns over the governance of the International Boxing Association (IBA) are “still ongoing”, while the governing body has approved a proposal to mov…
Multi-sport
Host Broadcast & Production

China Media Group (CMG), the Chinese state media company, has reached an agreement with Olympic Broadcasting Services (OBS), the host broadcast arm of the International Olympic Committee, to produce international…
Basketball
Events

The organising committee for the 2024 Olympic and Paralympic Games in Paris is planning to host some basketball matches at the Stade Pierre-Mauroy in Lille following discussions with the International…