PGA Championship

Golf
Sponsorship & Marketing

Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Golf
Media

Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.
Golf
Sponsorship & Marketing

The PGA of America has appointed global sports marketing agency Legends to spearhead its go-to-market strategy and sales execution for new sponsorships
Golf
Sponsorship & Marketing

The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
Golf
Media

Sport 24, the in-flight and in-ship television service operated by the IMG agency, has acquired rights to this year’s edition of golf’s PGA Championship, which gets underway tomorrow (Thursday).
Golf
Events

Controversy continues to swirl around famed golfer
Golf
Media

Global sports streaming service DAZN has acquired rights in Japan to golf’s US PGA Championship and US Open from 2022 to 2024.
Golf
Events

Popular figure becomes oldest men's golfer ever to win a major tournament
Golf
Host Broadcast & Production

The IMG agency is producing a daily live digital show from this week’s PGA Championship at Kiawah Island, South Carolina that showcases golf coaching by PGA professionals.
Golf
Sports Betting

IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
Golf
Events

The PGA of America has announced that Southern Hills Country Club in Tulsa, Oklahoma, will become the new host of the 2022 PGA Championship
Golf
Events

Decision follows insurrection last week at US Capitol
Golf
Sponsorship & Marketing

Matthew Glendinning looks at the details of the AB InBev-owned beer brand's extension with the golf major.
Golf
Sponsorship & Marketing

PepsiCo has extended its longstanding sponsorship of the PGA of America and, in a separate deal with the PGA of America and Ryder Cup Europe, expanded its reach into the Ryder Cup
Golf
Media

The PGA Championship delivered a domestic television ratings boost for both CBS Sports and ESPN as viewers tuned in to see American Collin Morikawa take the first men's golf major championship of the year
Golf
Sponsorship & Marketing

National Car Rental has deepened its sponsorship investment in golf through a new, multi-year deal with the PGA of America
Golf
Events

Golf’s 2020 Ryder Cup at Whistling Straits in the US state of Wisconsin is set to be postponed by a year, according to The Guardian, while the PGA of America has confirmed that the 2020 PGA Championship w…
Golf
Events

The PGA Championship is expected to tee off as scheduled on August 6-9 at TPC Harding Park in San Francisco, but the golf major will take place without any fans in attendance.