PGA Tour

Golf
Host Broadcast & Production

The PGA Tour is looking to lay the foundation for improved international rights revenues by introducing a dedicated world feed
Golf
Fan Engagement

The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators
Golf
Industry Moves

Leading sports marketer Andy Weitz has been named chief marketing and communications officer and executive vice-president, investor relations, for the PGA Tour’s global operations.
Golf
Sponsorship & Marketing

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Golf
Media

DAZN is to exclusively offer additional live feeds from the PGA Tour across 27 countries in the Middle East and North Africa and Southeast Asia, and will also distribute the Tour’s FAST (free ad-supported streaming TV) Channel.
Golf
Media

Pay-television broadcaster Canal Plus has retained its PGA Tour rights until 2030 with a record three Frenchmen set to take part next year but amid ongoing doubts over the long-term future of the property
Golf
Sponsorship & Marketing

DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
Golf
Sponsorship & Marketing

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
Golf
Sponsorship & Marketing

The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey. Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”. 
Golf
Media

UAE-based content aggregator Evision has secured exclusive rights to golf's DP World Tour and PGA Tour in 2023 and 2024, along with the 2023 Ryder Cup and 2024 Presidents Cup teams competitions
Golf
Media

The PGA Tour will once again manage the sale of its international media rights in-house following renegotiations held with Warner Bros. Discovery amid the shuttering of its GolfTV international streaming service.
Golf
Media

New media rights agreements have been agreed in Japan for PGA Tour golf following the shutdown yesterday of GolfTV, the Warner Bros
Golf
Events

The world's two biggest men's golf tours, the DP World Tour and the PGA Tour, have agreed a new alliance with Japan's professional tour under which the top Japanese men's golfers each season can join the…
Golf
Sponsorship & Marketing

The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
Golf
Fan Engagement

The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok
Golf
Events

Two international golf tournaments in Shanghai have been cancelled due to the Covid-19 pandemic
Golf
Media

Pay-television broadcaster Sky has extended its PGA Tour broadcast rights in German-speaking countries as the established property continues to fight off competition from the lucrative LIV Golf series
Golf
Media

Pay-television broadcaster Sky has retained rights in the UK and Ireland to golf’s PGA Tour in a ‘multi-year’ agreement announced today (Monday) with international rights-holder Warner Bros. Discovery. T