Premier League

Football
Industry Moves

The Premier League is to open an international office in Beijing and has recruited former World Wrestling Entertainment executive Jay Li to head up operations, SportBusiness understands
Football
Media

Premier League coverage in the Caribbean will be shown by the ESPN channels and made available to Flow TV subscribers after a deal with pay-television broadcaster Verticast ended one season early.
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Media

The Premier League will enjoy continuity in its coverage in Hong Kong after Now TV, the pay-television arm of telco PCCW, retained its rights for three more seasons
Football
Media

Japanese streaming service U-Next has brought forward its Premier League rights deal by one season, after outgoing broadcaster SpoTV ended its contract a year early
Football
Media

Streaming service U-Next is close to finalising a deal for exclusive media rights to the Premier League and FA Cup in Japan, SportBusiness understands
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Media

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Football
Sponsorship & Marketing

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T
Football
Events

England's Premier League finished 2023 by securing a small domestic media rights increase, capping an eventful year for the world's richest football league
Football
Sponsorship & Marketing

Breakfast cereal brand Kellogg’s has added Premier League champion Manchester City to its growing sponsorship roster in football.
Football
Media

The English Premier League has struck a new £6.7bn (€7.8bn/$8.5bn), four-year domestic media rights deal with incumbents Sky, TNT Sports and the BBC, with online retail giant Amazon dropping out of the picture from 2025-26.
Football
Sponsorship & Marketing

Chinese tyre manufacturer ZC Rubber has signed with Arsenal as the club’s ‘Official Global Tyre Partner’ in a deal brokered by the EMW Global agency.
Football
Media

Broadcasters in the UK have just one week left to formulate their domestic media rights bids to the English Premier League with a first-round deadline of November 29 having been set, SportBusiness understands
Football
Sponsorship & Marketing

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Football
Media

Subscription broadcaster Viaplay and its Norwegian commercial rival TV2 have settled their legal dispute out of court over the use of clips from English Premier League matches
Football
Sponsorship & Marketing

Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.
Football
Sponsorship & Marketing

Digital collectibles company Sorare has launched a new set of 3D digital football cards for its Premier League collection, an upgrade on the standard 2D cards rolled out during the inaugural 2022-23 season
Football
Sponsorship & Marketing

Betway has become the ‘Official Global Betting Partner’ of the Arsenal men’s team in the latest betting sector move among English Premier League clubs this season.
Football
Media

Norwegian broadcaster TV2 suffered a deficit of NOK51.7m (€4.6m/$5.1m) in 2022 as the English Premier League disappeared from its schedules following the loss of the rights to pay-TV broadcaster Viaplay.