Premier League
Fico enrolled as primary sponsor of Chelsea’s pre-season US tour
Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
Arsenal agrees deal with Web3 platform LABS Group
English Premier League club Arsenal has agreed a new sponsorship deal with LABS Group, a Web3 platform which is seeking to make real estate accessible for everyone
Genius Sports expands Football DataCo tracking contract
Betting data services company Genius Sports has expanded its contract with Football DataCo (FDC) to include sub-second and skeletal tracking across the Premier League
Peacock sees Premier League record streaming audience
Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…
Bournemouth cashes in on Premier League spot with Dafabet deal
Newly-promoted Premier League club AFC Bournemouth has named betting operator Dafabet as its new principal partner and front-of-shirt sponsor
Market opens on Liverpool’s main shirt deal as crypto firms circle
Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…
DraftKings makes Premier League play with Norwich City sponsorship
English football club Norwich City has signed US gaming company DraftKings as the team’s official fantasy sports partner for the remainder of the 2021-22 season.
EPL clubs free Newcastle to make Saudi sponsorships, but insist on ‘fair value’ rules
Saudi-owned English Premier League club Newcastle United has been given the green light to sign up sponsors from the kingdom on condition that the club adheres to new league rules on owner-related deals