Premiership Rugby
Relegation put on ice for rugby’s Premiership
The Rugby Football Union (RFU) Council has cast a “strong majority vote” in favour of no relegation from the Premiership or the second-tier Championship for the 2020-21 season, with further talks over lea…
Premiership Rugby appoints Turnstile to value sponsorship assets
Premiership Rugby has appointed the Turnstile valuation agency to work alongside the league’s commercial team to value its sponsorship offerings as part of a broader review of its commercial programme.
Premiership Rugby extends with Land Rover in CSM-supported deal
Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover
BT Sport and Premiership Rugby finalise TV rights renewal
BT Sport has finalised its retention of domestic broadcast rights to Premiership Rugby in an agreement that will extend the UK pay-television broadcaster’s coverage to 2024.
‘Growing optimism’ for rugby world club championship in 2022
Backers of a new world championship for leading club rugby union teams are increasingly optimistic the first edition can be launched in 2022, according to UK newspaper The Telegraph
Free season ticket holder access as BT Sport to air all Premiership Rugby matches
UK pay-television broadcaster BT Sport is to broadcast all Premiership Rugby matches played behind closed doors this season and will offer free access to club season ticket holders until at least the end…
Premiership Rugby adds three more years to Gilbert deal
Premiership Rugby, the organisers of rugby union's flagship domestic league in England, has extended its ball supply contract with sports equipment specialist Gilbert
Leicester Tigers’ Welford Road rebranded for first time in Mattioli Woods renewal
Leicester Tigers have extended and expanded their association with wealth management company Mattioli Woods, with the brand taking the stadium naming rights
EE launches Match Day Experience, bringing in-stadium augmented reality to BT Sport app
UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport…
Free-to-air final talks break down between Premiership Rugby and BBC
This Saturday’s Premiership Rugby final will be shown domestically only on pay-television broadcaster BT Sport after talks broke down between the rights-holder and UK public-service broadcaster the BBC.
“It’s crucial we re-establish ourselves as a multi-sport brand” | Sam Lucas, head of sports sponsorship, Umbro UK
Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
RFU and Premiership Rugby seek bailouts as UK government prepares aid package
England’s Rugby Football Union has warned of “severe consequences for the sport” if venues remain closed to fans throughout the winter.
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Saracens signs hygiene deal with Rentokil Initial in response to Covid-19
Premiership Rugby club Saracens has signed a sponsorship deal with Rentokil Initial to manage the club’s Covid-19-related hygiene procedures ahead of the 2019-20 season restart.
BT Sport to show all remaining Premiership Rugby fixtures as DAZN provides feed
BT Sport has struck a deal with Premiership Rugby that will see it air every game that is played behind closed doors for the rest of the season after the league’s resumption.
James Thompson | How can brands activate with no rugby fans in the stands?
James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
Topps Tiles to replace Holland & Barrett on Leicester Tigers shirt front
Premiership Rugby club Leicester Tigers has signed up tile retail chain Topps Tiles as the club’s new main sponsor in a two-year deal, starting next season.
Leicester Tigers extend travel supplier contract with Clarity Sports
Rugby union's Leicester Tigers have signed a renewal to their agreement with travel company Clarity Sports
Premiership Rugby and EPCR suspend seasons
Premiership Rugby has said it is working on exclusive content to fill the void left by the postponement of its season, with European Professional Club Rugby (EPCR) also deciding to suspend the Champions…