Portuguese Primeira Liga

Football
Finance & Law

The Primeira Liga club claims the involvement of “large American investors” demonstrates that its “credibility has been recognised” amid ongoing financial recovery efforts.
Football
Media

Sport TV has challenged Portuguese public broadcaster RTP over its use of highlights clips from Primeira Liga and Serie A matches in complaints made to the Portuguese media watchdog.
Football
Sponsorship & Marketing

Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
Football
Media

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.
Football
Sponsorship & Marketing

Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
Football
Sponsorship & Marketing

German sportswear and equipment manufacturer Puma has agreed a long-term deal to become the new official ball supplier to Liga Portugal, organising body of the top two football divisions in the country
Football
Media

An invitation to tender has been issued for international broadcast rights to Portugal’s Primeira Liga from 2023-24 to 2025-26.
Football
Finance & Law

Investment group Qatar Sports Investments (QSI) has added SC Braga to its sports portfolio by acquiring a minority stake in the Portuguese Primeira Liga team
Football
Media

OneFootball, the streaming and media platform, has agreed a deal with UK pay-television broadcaster Premier Sports to show highlights of Spain’s LaLiga, as well as live matches from Germany’s DFB-Pokal and…
Football
Finance & Law

Portuguese Primeira Liga rivals Sporting CP and Benfica have reported contrasting financial fortunes, with the former announcing record results and the latter seeing losses mount
Football
Media

Streaming platform DAZN has acquired non-exclusive rights in Japan for the Portuguese Primeira Liga in a deal covering at least the 2022-23 season
Football
Licensing & Merchandising

The English Football Association (FA) and Portuguese Professional Football League (LPFP) have become the latest rights-holders to issue requests for proposals for the licensing rights to non-fungible tokens…
Football
Licensing & Merchandising

Portuguese Primeira Liga champion FC Porto has agreed a deal with metaverse real estate property game Upland that will see a digital version of the club’s Estádio do Dragão arena mapped as a virtual prop…
Football
Technology

Sports data and betting services company Genius Sports has struck the first tracking data and broadcast augmentation deal in Portuguese football with Primeira Liga club S.L. Benfica
Football
Sponsorship & Marketing

Portuguese Primeira Liga side FC Porto has agreed a deal with cryptocurrency provider Binance to become the team’s 'Official Fan Token Partner' and back-of-shirt sponsor for the 2021-22 season.
Football
Finance & Law

Portuguese Primeira Liga football club FC Porto is weighing up the sale of a minority stake after receiving interest from outside investors, it is reported
Football
Finance & Law

Portuguese Primeira Liga football club Benfica has registered a loss of €17.4m ($20.6m) for the 2020-21 financial year. The loss comes after the Lisbon giant registered a profit of €41.7m
Football
Media

Football-based media platform OneFootball has significantly upgraded its content portfolio in Italy, adding rights to a string of leagues, including the top divisions in Portugal and Scotland, while also…