Rugby World Cup

Rugby Union
Sponsorship & Marketing

Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons. 
Sponsorship & Marketing

The South African Rugby Union has extended the sponsorship contract of domestic airline FlySafair
Rugby Union
Marketing

The French Rugby Federation (FFR) has struck a four-year deal with IMG for the agency to become its exclusive global licensing representative
Rugby Union
Media

French commercial broadcaster M6 has said it will bid for broadcast rights in the host nation for the 2023 Rugby World Cup
Events

The women's Rugby World Cup 2021 in New Zealand has been scheduled for September 18 to October 16. The competition will be the ninth RWC for women and the first to be held in the southern hemisphere
Rugby Union
Sponsorship & Marketing

French car manufacturer Renault has co-signed of a letter of intent with the French Rugby Federation (FFR) to return as a major sponsor of French rugby
Rugby Union
Media

Pay-television broadcaster Sky New Zealand has completed its purchase of OTT entertainment platform Lightbox from telco Spark. Sky plans to merge Lightbox with its own OTT service Neon
Rugby Union
Events

Groupe Couleur has been appointed as exclusive global rights holder for the official travel programme of the 2023 Rugby World Cup, part of what local organisers in France claim will be an “innovative a…
Rugby Union
Events

The Russian Rugby Federation (RRF) has said it plans to submit a bid for the 2027 Rugby World Cup, irrespective of sanctions set to be placed on the country with regards the hosting of major sporting events
Rugby Union
Industry Moves

World Rugby has appointed Michel Poussau as the General Manager for the 2023 Rugby World Cup in France
Rugby Union
Media

Rugby World Cup 2019 video content on official social media platforms attracted 2.1bn views, nearly six times the figure achieved by the 2015 tournament, World Rugby says
Business

Global marketing services group Dentsu, the parent of Dentsu Aegis Network, reported a decline in organic growth of 1
Rugby Union
Sponsorship & Marketing

South African telecoms operator MTN is set to renew its headline sponsorship of the Springboks, South Africa’s world championship-winning rugby union team.
Rugby Union
Events

World Rugby has announced it will return to a dual award strategy for the hosting rights to the 2027 and 2031 World Cups, with a similar approach of pairing established and emerging rugby nations likely…
Rugby Union
Sponsorship & Marketing

The England rugby union team will be kitted out by UK-based sports brand Umbro from September 2020 – despite especially strong sales for the incumbent kit supplier Canterbury in the last week of the R…
Rugby Union
Events

ITV, the UK free-to-air commercial broadcaster, claimed the most-watched television moment of the year for England’s 32-12 defeat to South Africa in Saturday’s Rugby World Cup final.
Rugby Union
Sponsorship & Marketing

World Rugby has re-appointed IMG as its exclusive commercial partner agency for the next Rugby World Cup cycle through to the 2023 tournament in France
Rugby Union
Media

TF1, the French free-to-air commercial broadcaster, expects to lose over €1m ($1.1m) from the cancellation of three matches at the Rugby World Cup in Japan because of Typhoon Hagibis.