Ryder Cup
Aon signs up as Ryder Cup worldwide partner
Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup
‘Tournament ready’ Adare Manor primed to showcase Ryder Cup credentials
Ireland’s Adare Manor will stage the 2026 Ryder Cup following a complete overhaul of the golf course and renovation of the five-star resort. Colm Hannon, the venue’s chief executive, speaks to Martin Ross about the changes undertaken and challenges to be met before one of sport’s iconic events rolls into town.
Ryder Cup to return to Ireland in 2026 after 20-year absence
Adare Manor golf course in County Limerick, Ireland, has been confirmed as the host venue of the 2026 Ryder Cup
Scudamore returns to sporting arena at new Ryder Cup Committee
The European Tour has today (Thursday) named former Premier League chief executive Richard Scudamore and Premiership Rugby chairman Ian Ritchie to a new body designed to drive the commercial and brand…
Ryder Cup learns to embrace the mobile phone with HPE partnership
Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise
Wireless network allows organisers to harvest crowd behaviour data
‘The Match’ shows the same spirit of format innovation that saved the Ryder Cup
In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.
Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone
In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
WePlay to promote Ryder Cup
Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.