Saudi Pro League
PIF to acquire $2bn majority stake in MBC
Saudi Arabia’s Public Investment Fund (PIF) has continued its pivot towards domestic investment with a move to acquire 54 per cent of Saudi media group MBC.
DAZN furthers Saudi links with SPL channels
DAZN has struck an agreement to launch club-specific Saudi Pro League channels, its latest effort to develop closer commercial ties in the Kingdom
Nordic-Saudi relations thaw with Viaplay’s SPL deal
The rights deal was announced just two days after the Nordic national FAs met with representatives from Saudi Arabia to hear about the country's plans for hosting the World Cup.
Red Bull Mobile grows in Saudi with Al Hilal deal
Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
IMG secures Saudi football production remit to 2029
IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.
PepsiCo looks to cement market dominance with Saudi Pro League deal
PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.
Adidas continues Saudi market grab with Al Nassr kit deal
Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season
SPL bolsters sponsorship portfolio with Medgulf signing
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).
Hutton: Broadcaster enthusiasm drives 650-per-cent uplift in Saudi Pro League media revenue
This summer’s influx of star footballers to the Saudi Pro League has helped boost its international media rights revenues by 650 per cent, contributing to an annual figure of $100m (€95m) from global med…
Fox Sports, DAZN deals bolster IMG’s Saudi Pro League distribution
Saudi Pro League rights deals with Fox Sports in the US, Canal Plus in France and sub-Saharan Africa, Sport TV in Portugal and a multi-territory agreement with DAZN are the standout agreements secured…
Big fee uplifts for Saudi Pro League as multi-territory DAZN deal nears sign-off
DAZN, the international subscription sports streaming service, is closing in on a multi-territory agreement with the IMG agency over exclusive rights to the Saudi Pro League
Saudi Pro League nets more distribution in Europe ahead of Ronaldo debut
The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.
EXCLUSIVE: IMG to distribute Saudi Pro League international rights following Ronaldo arrival
The IMG agency has agreed a deal to distribute the international media rights to the Saudi Professional League (SPL) following Cristiano Ronaldo’s high-profile transfer to Al-Nassr, SportBusiness understands.