Six Nations
CVC will instil more collective mindset in Six Nations, says deal advisor
CVC's £365m investment to acquire a 14.3 per-cent stake in the Six Nations rugby championship will encourage the six unions to think more collectively and instil a more professional approach in rugby union according to sources familiar with the deal. Ben Cronin reports.
CVC completes deal to invest £365m for 14-per-cent Six Nations share
Private equity giant CVC Capital Partners has today (Thursday) sealed its investment deal with Six Nations Rugby, the official organising body of rugby unions’ Six Nations Championship and Autumn Internationals.
O2, Allianz among the highlights as RFU maintains deal flow even as lockdowns bites
Rugby Football Union chief commercial and marketing officer Simon Massie-Taylor explains how the organisation has kept sponsorship deals flowing, even while fans have been locked out of England international games. Matthew Williams reports.
England Rugby extends with Dove Men+Care
England Rugby has signed an extension to its sponsorship contract with Unilever’s skincare brand Dove Men+Care.
ITV peak hits 8.7m for Scotland win, France 2 peaks at 5m for opener
Scotland’s win over defending champions England during the opening weekend of rugby union’s 2021 Six Nations was watched by a peak audience of 8.7 m
Sponsorship, perimeter advertising agency launched by ex-Sportseen LLP director
A new sports marketing agency, Global Sports Media, has been launched in London by former Sportseen LLP sales director Robert Dyan
Women’s Six Nations still seeking sponsor as calendar discussions continue
Six Nations Rugby has conceded that this year’s postponed edition of the women’s tournament has yet to secure a new title sponsor, while adding that talks continue over a permanent move to a new calendar slo…
French Rugby Federation green lights CVC’s Six Nations investment
The French Rugby Federation (FFR) has approved CVC Capital Partners’ proposed investment in the Six Nations, stating the private equity giant’s offer represents a “great opportunity” for French and Eur…
Six Nations rights sale restart in UK delayed to February
Six Nations Rugby, the organising body of the annual national team tournament, has slightly delayed to February the restart of its sales process for broadcast rights in the UK to the Six Nations and Autumn…
French government set to meet over EPCR competitions, Six Nations
European Professional Club Rugby (EPCR) and Six Nations Rugby are awaiting the verdict of the French government over the participation of domestic clubs in upcoming Champions Cup and Challenge Cup matches…
Amazon Prime Video made available via Sky Q and Now TV in UK and Europe
Sky and Amazon have struck a carriage deal in the UK, Ireland, Germany, Italy and Austria, making Amazon’s premium football content available to certain Sky subscribers for the first time.
Irish government to review listed events legislation
The Irish government has launched a review of the list of sporting events currently reserved for free-to-air television coverage in the country.
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
EXCLUSIVE: Six Nations rights sale in UK to resume in January after Covid pause
Six Nations Rugby, the organising body of the annual national team tournament, will restart its sales process in late January for broadcast rights in the UK to the Six Nations and Autumn Internationals,…
Scottish Rugby extends with RBS in grassroots-focused deal
Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023
IRFU posts €35.7m deficit, generates €13.6m in commercial income
The Irish Rugby Football Union (IRFU) has posted a loss of €35.7m ($42.2m) for the 2019-20 season as the governing body continues to deal with the impacts of the Covid-19 pandemic.
O2 extends with RFU, makes equal commitment to men’s and women’s game
The Rugby Football Union has extended its principal shirt sponsorship agreement with telco O2 for another five years in a deal that will take the association between the two organisations to 30 years
£6m kit provision in Macron deal supports WRU’s community clubs
Welsh Rugby Union's recently signed kit supply deal with Macron is more lucrative than the previous agreement with Under Armour and provides a timely boost to the country's community clubs