Spanish LaLiga
Midea deal ends Sevilla’s shirt sponsor search
Sevilla FC has ended its nearly 18-month search for a front-of-shirt sponsor having agreed a deal to promote the Midea air-conditioning and household appliances brand.
Meritking agrees Betis tie-up after Galatasaray exit
Betis' global sponsorship deal with Meritking comes just days after Galatasaray was forced to terminate an agreement with the sports and entertainment news platform.
GXR clinches long-term European league deals in India
Esports, gaming and media company Galaxy Racer (GXR) has announced that it has secured broadcast rights to three of Europe’s top football leagues on the Indian subcontinent in deals ranging from four to six seasons.
Valencia brings in Goldman to secure fresh investment
Valencia is looking to raise around €120m, funds it intends to use to refinance debt and finally deliver on its long-delayed Nou Mestalla project.
Orange makes connection with Real Madrid
Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal
Court rules FC Barcelona must abide by Nike contract
Nike is one of the club’s three top-tier sponsors, but president Joan Laporta in March ramped up the pressure on its kit supplier to either quit or pay more.
EXCLUSIVE: Puma extends LaLiga ball supply deal for five years
Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
Real Madrid signs Saudi bank as regional sponsor, Barça lands Rappi deal
Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Kubo factor helps Real Sociedad land Japanese shirt sponsor
Real Sociedad has ended its search for a main shirt sponsor, agreeing a multi-faceted deal with Japaese conglomerate Yasuda Group.
Barcelona re-sells economic ‘lever’ to raise €120m, plans US flotation of ‘Barça Media’
FC Barcelona has announced the sale of a 29.5-per-cent stake in its digital business Barça Vision to German-based Libero Football Finance and Dutch investment firm Nipa Capital in a deal that will raise €120m ($132m) ahead of the new LaLiga season.
Atlético Madrid replaces WhaleFin with PIF-owned Riyadh Air on shirtfront
Spanish LaLiga club Atlético Madrid has ended a six-month search for a new main shirt sponsor by announcing the fledgling Saudi Arabian airline brand Riyadh Air as its new 'Main' and 'Official Airline P…
LaLiga incentivises clubs to improve broadcast content
Clubs in Spain’s LaLiga have voted in favour of a new parameter to be included in the league’s ‘audience recognition’ criteria that will consider knowledge and awareness of a club among fans.
LaL
RCD Mallorca strengthens Japanese ties with Taica renewal
Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Alavés retains LEA for LaLiga return, Osasuna signs sleeve sponsor
Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …
Barcelona joins Arsenal in Prime’s sponsorship portfolio
Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI
Škoda extends with Valencia until 2025
Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.
TM Real Estate replaces Cazoo as Valencia’s main sponsor
Spanish LaLiga club Valencia will have its third new main sponsor in as many seasons after agreeing a multi-year deal with locally based TM Real Estate Group
Stage Front to improve Espanyol stadium matchday experience under naming deal
Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …