Spanish LaLiga
Real Madrid signs Fonbet as regional betting sponsor
Spanish football club Real Madrid has signed up sports gambling platform Fonbet as a regional sponsor
Mediapro requests ‘reduction’ on LaLiga public spaces rights deal
The Mediapro agency has ‘opened talks’ with LaLiga, the governing body of Spain’s top two professional football tiers, over a reduction in its rates for rights to broadcast matches in public spaces.
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LaLiga announces China Mobile deal, Indian subcontinent rights tender
LaLiga has announced a media rights agreement in China with telco China Mobile, and launched a tender for rights in the Indian subcontinent
LaLiga teams up with Matchball for match item authentication
LaLiga has entered into an agreement with US-based authentication company Matchball Authenticated, in a move intended to give the league’s teams greater opportunities to monetise official memorabilia.
Plus500 extends main shirt deal with Atlético Madrid
Spanish club Atlético Madrid has extended its main shirt sponsorship deal with trading brand Plus500 through the 2021-22 season.
LaLiga in talks with CVC, Bruin and others over investment in new technology arm
LaLiga is to separate its digital and technology operations into a new company, called LaLiga Tech, and is seeking private equity investment into the venture
LaLiga secures €67m loan to help clubs offset Covid impact
A loan of €67m ($81.2m) is to be split between 11 sides from Spanish football’s top two divisions as part of an initiative by LaLiga to help clubs jointly enter the financing market.
Espanyol brings women’s team into Skoda sponsorship deal
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
Eleven signs off on LaLiga rights extension in Belgium
Subscription broadcaster Eleven Sports has finalised its extension of rights in Belgium to Spanish football’s LaLiga until the end of the 2025-26 season.
Chinese gaming software brand BBIN signs up with Atlético Madrid
Chinese internet gaming software supplier BBIN has become the official’ iGaming Supplier Partner’ for La Liga’s Atlético Madrid for the Asian territory.
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Real Madrid profits hit by Covid-19, warns of €300m revenue impact
Real Madrid has reported a profit of €300,000 ($363,000) for the 2019-20 financial year, a near €38m fall on the previous campaign, and has warned that it expects to take a revenue hit of close to €30…
LaLiga to launch subscription mobile app for international fans
LaLiga is launching a subscription mobile app in the Middle East and Africa, with plans to roll it out in other markets, under deals with mobile technology company Mondia and telco Orange
Valencia signs up Papa John’s with brand set to build in region
Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Espanyol continues to build China presence with KTO sponsorship
Spanish football club RCD Espanyol, which plays in the second tier, has signed up Asian gambling operator KTO as a regional sponsor
Tebas blasts gambling sponsorship ban as LaLiga clubs feel the pinch from Covid-19
LaLiga president Javier Tebas claims that Spanish football will lose €90m ($106.5m) from the Spanish government’s Royal Decree banning gambling operator advertising around sport.
Atlético Madrid becomes first Spanish club to sign up Rowe
Atlético Madrid has become the latest football club to sign up German lubricants manufacturer Rowe.
The deal will run until the end of the 2023-24 season.
LaLiga agrees broadcaster rebates of around €100m after Covid-19 hit season
LaLiga, the governing body of the top two professional footballing divisions in Spain, has agreed to rebates worth around €100m ($118.4
Rakuten opts for fifth year as Barcelona’s main sponsor at adjusted fee
Japanese internet services brand Rakuten has taken up the one-year option to continue as the ‘Main Global Partner’ of LaLiga club FC Barcelona through the 2021-22 season.