Spanish LaLiga
LaLiga clubs told to exit betting operator sponsorships by end of 2020-21
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
LaLiga finalises LG deal as it looks to develop fan experience
Spain's LaLiga has signed up technology firm LG as its latest central sponsor
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Elche renews with main sponsor TM Real Estate Group
Spanish top-flight football club Elche CF has extended its main sponsorship deal with TM Real Estate Group
Sport1 bolsters sports portfolio with DAZN renewal, Infront rights deals
German sports broadcaster Sport1 has boosted its sports rights portfolio by extending a content-sharing agreement with DAZN, giving it access to select rights from the streaming service’s portfolio, w…
LaLiga renews with El Corte Inglés for 2020-21 season
LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.
Real Madrid sign Spain-focused strategic deal with PlayStation
Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand
Mediacom to launch 10-part IGTV docu-series about Real Madrid’s Vinícius Jr
Sports talent and marketing agency Mediacom Sport and Entertainment has announced Real Madrid and Brazil footballer Vinícius Junior will star in a new social media series documenting his life and career.
Athletic Bilbao extends with women’s team shirt sponsor Euskaltel
Spanish LaLiga club Athletic Bilbao has renewed its sponsorship contract with Spanish telco Euskaltel
Barcelona announces €97m loss; says Covid wiped out €203m in revenues
FC Barcelona has announced losses of €97m (£88m/$114m) for the 2019-20 financial year, saying that the effects of the Covid-19 pandemic have led to a €203m decrease in expected revenues.
LaLiga aims to top €110m in central commercial revenues in 2020-21
Spanish football's LaLiga has set out its ambitions for commercial growth during the 2020-21 season, despite the continued uncertainty caused by the Covid-19 pandemic.
The league reached €100m ($117.5
Setanta seals long-term LaLiga rights deal in the Baltics
Sports broadcaster Setanta has agreed a five-season deal with LaLiga for exclusive rights in the Baltic region to Spanish football’s top two tiers, from 2021-22 to 2025-26.
LaLiga’s Parimatch betting sponsorship covers 15 CIS countries
LaLiga has signed up gambling platform Parimatch across the Commonwealth of Independent States (CIS)
Valencia becomes latest club to add Iqoniq to sponsorship roster
Spanish LaLiga's Valencia is the latest football club to add fan engagement app Iqoniq as a sponsor. The club will look to leverage the association to increase visibility and fan engagement
Atlético Madrid latest LaLiga club to agree TD Systems sponsorship
Spanish football club Atlético Madrid has added television manufacturer TD Systems as a new sponsor.
The club has signed a two-year contract with the Madrid-based company.
Mail.ru retains LaLiga, Serie A streaming in new Telesport deal
Russian social media platforms VK and Odnoklassniki, owned by Russian internet company Mail
LaLiga is latest rights-holder to turn to Iqoniq in global licensing deal
Spanish football’s LaLiga has today (Wednesday) announced a global licensing agreement with Iqoniq, the fan-engagement app becoming increasingly active in the sports sector.
Iqoniq replaces Goodball as main shirt sponsor at Real Sociedad
Spanish LaLiga club Real Sociedad has signed a multi-year main shirts sponsorship with the fan engagement platform Iqoniq