Spanish LaLiga
Villarreal extends contract with kit supplier Joma
Spanish football club Villarreal has renewed its contract with its kit supplier, sportwear brand Joma
LaLiga signs lucrative ten-year extension with global partner EA Sports
Spanish football league LaLiga has signed a long-term extension to its sponsorship agreement with video game developer EA Sports
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Baltics, Netherlands and Russia part of LaLiga’s 11-country media-rights tender
LaLiga, the governing body of Spanish football’s top two divisions, has launched an invitation to tender for its media rights in 11 European territories.
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
CD Leganés signs up Vitaldent as shorts sponsor until end of 2019-20 season
Spanish football club CD Leganés has signed up dental health specialists Vitaldent to its portfolio of kit sponsors.
Round-Up: AFL and LaLiga resume, Diack trial revelations, IPL hopes, and more
The Australian Football League resumed its 2020 season on Thursday evening, with defending champions Richmond Tigers drawing with Collingwood Magpies during a match played at an empty Melbourne Cricket…
Tebas: Any LaLiga rights fee compensation talks to wait to end of season
Javier Tebas, the president of LaLiga, has said that broadcasters of the top two divisions of Spanish football will have to wait until the end of season before talks are held about compensation claims…
Deloitte study highlights big five’s record €17bn turnover but flags Covid-19 impact
Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)
Atlético Madrid latest club to sign up Acronis to protect data
LaLiga's Atlético Madrid has added cyber security specialists Acronis to its sponsorship portfolio. As part of the deal, the brand will provide its data protection and analysis services to the club.
Sevilla fills sleeve position with major Valvoline deal
Spanish football club Sevilla has filled its empty shirt sleeve position, striking a significant deal with US motor oil company Valvoline
Lockdown created favourable conditions for Barcelona’s OTT launch, says digital chief
Barcelona FC’s head of digital, Didac Lee, believes lockdown restrictions and a ban on spectators when LaLiga matches resume this month have created favourable conditions for the launch of the club’s new…
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Las Palmas president wants spectators at Girona match
Miguel Angel Ramirez, the president of Spanish Segunda Division side Las Palmas, has suggested fans of the Canary Islands club should be allowed to watch its forthcoming match against Girona on June 13
Four years on, LaLiga’s international focus is paying off in sponsorship
Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
LaLiga to resume on June 11 with daily matches
Spanish football's LaLiga will resume its 2019-20 season on June 11 and will play matches every day for at least the first week
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Falling transfer fees to be a marker for football’s post-Covid-19 austerity era
Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis