Spanish LaLiga
Konami ‘blocks two LaLiga players’ from charity Fifa 20 tournament
Games developer and Barcelona sponsor Konami has blocked the club's Sergi Roberto from participating in an e-sports football tournament, it is claimed
Italian, Spanish officials spell out hope for European football resumption
Officials in Italy and Spain have expressed hope that Serie A and LaLiga may be able to restart in May, as Lars-Christer Olsson, chairman of the European Leagues group, stated forward planning is hopeful…
Espanyol builds on Chinese presence with Irongest deal
Spanish football club RCD Espanyol has signed up probiotic brand Irongest as its latest regional sponsor in China.
The deal starts immediately and is due to run until the end of the 2020-21 season
Mediapro’s Roures: At least €600m could be lost if LaLiga season ends
Jaume Roures, the chief executive of Barcelona-based media rights and production agency Mediapro, has warned that cancelling the remainder of the 2019-20 LaLiga season could lead to upwards of €600m (…
Mediapro extends virtual advertising deal with Supponor
Spanish sports marketing and production company Mediapro has signed a long-term extension of its licensing agreement with virtual advertising technology and solutions brand Supponor
Mahou extends second-tier sponsorship of Real Madrid
Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid
Espanyol extends long-term association with Estrella Damm
LaLiga's RCD Espanyol has renewed the contract of long-term sponsor, Spanish beer brand Estrella Damm
LaLiga and Mediapro detail 33-camera El Clásico production
LaLiga and the Mediapro agency have revealed the production plans for Sunday’s LaLiga football match between Real Madrid and Barcelona, with the ‘El Clásico’ fixture to be broadcast in 4K-HDR by 33 cam…
New rules on betting ads protect sporting interests in Spain – consumer group
Spanish consumer group FACUA has attacked Spanish legislators for being too soft on betting-related broadcast advertising around football events
Barcelona adds Taiping Life as latest sponsor in China
Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China
LaLiga kicks off media-rights tender in 16 European countries
LaLiga, the governing body of Spanish football’s top two divisions, has launched its invitation to tender covering broadcast rights in 16 European territories.
LaLiga opens 11th international office with London operation
Spanish football’s LaLiga has added its eleventh international office with the opening of an operation in the King’s Cross area of London.
Coca-Cola extends with Espanyol, activates around youth project
Spanish LaLiga club RCD Espanyol has extended its sponsorship agreement with soft drinks brand Coca-Cola until the end of the 2020-21 season
Barça expects sponsorship gains from new digital strategy
FC Barcelona’s recently-announced, fan-centric digital strategy will benefit the club’s sponsors and generate more sponsorship income, the club has said.
Barcelona to launch Barça TV+ OTT platform as part of new digital strategy
FC Barcelona has announced plans to launch a subscription-based over-the-top streaming service as it seeks to develop its digital business into one of its main sources of income
LaLiga expands in South Africa with gambling brand Hollywoodbets
Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Sky platform to carry LaLigaTV in Ireland
Spanish LaLiga’s dedicated channel, LaLigaTV, will be available on pay-television broadcaster Sky's platform in Ireland from Wednesday.
Premier Sports signs LaLiga TV deal in UK with Stonegate pubs
Pay-television operator Premier Sports has agreed a deal with the Stonegate Pub Company to show LaLiga’s dedicated channel, LaLigaTV, at selected venues in the UK.