Spanish LaLiga
Hankook confirms four-year extension with Real Madrid
Korean tyre company Hankook Tire has signed off on an extension of its global sponsorship with LaLiga giants Real Madrid for another four seasons until the end of the 2022-23 season
NongFu Spring first brand to take up LaLiga’s expanded offer in China
LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China.
SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Forex brand FBS signs global deal with Barcelona
Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024
Tecnocasa Group extends with LaLiga’s Getafe
Madrid-based LaLiga club Getafe has extended its main shirt deal with real estate company the Tecnocasa Group
Real Madrid appoints IMG for exclusive digital overlay advertising sales
Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
Heilan Home snaps up Wu Lei as ambassador
Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
Gap from top to bottom narrows in LaLiga’s distribution of €1.42bn in TV revenues
A total of €1.42bn ($1.5
Brazil’s Banco BMG becomes Barcelona’s ninth regional banking partner
Brazilian bank Banco BMG has signed as a regional partner of LaLiga club FC Barcelona for the next three years
Turkey Tourism eyes major Real Madrid deal as country ramps up marketing spend
Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.
Air Europa acquires shorts branding rights at Real Valladolid
Spanish airline Air Europa has signed as a sponsor of LaLiga club Real Valladolid for the rest of this season in a deal that includes branding on the players’ shorts.
Marathonbet becomes Real Madrid’s first regional sponsor in Russia
Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
D-Smart picks up LaLiga in Turkey after Digiturk deal ended
LaLiga, the governing body of the Spain’s top-two footballing tiers, has signed a three-season deal with Turkish pay-television broadcaster D-Smart following the cancellation of its contract with Digiturk.
IMG sells Strive package to TV2 in Denmark, Norwegian service continues
The IMG agency has sold its entire portfolio of football rights that it was exploiting on its OTT service Strive in Denmark to commercial broadcaster TV2
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Tebas criticises Spanish Super Cup Saudi plans given piracy association
LaLiga president Javier Tebas has criticised the Spanish Football Federation’s (RFEF) decision to stage its Supercopa club competition in Saudi Arabia, citing the country’s alleged support for pirate bro…
Atlético Madrid and Ria Money Transfer agree back-of-shirt deal
LaLiga football club Atlético Madrid has signed up international money transfer company Ria Money Transfer as its new back-of-shirt sponsor.
Celta Vigo signs sleeve sponsorship with Maldives government
Spanish football club Celta Vigo has signed a sponsorship contract with the government of the Maldives