Spanish LaLiga
LaLiga trio to challenge CVC deal
Spanish LaLiga clubs FC Barcelona, Athletic Club and Real Madrid have announced they will challenge the agreement reached between the organising body of the top two tiers of Spanish club football and private…
Bitci-Cádiz deal keeps pressure on Socios in Spanish market
Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Barça commercial director ‘quits’ as pressure builds on main shirt deal
Jordi Camps, the commercial director and head of global partnerships for Spanish LaLiga club Barcelona, will resign at the end of this month, according to Spanish media sources
Gol and Twitch expand LaLiga showcase to nine matches
LaLiga rights-holder and free-to-air channel Gol has made an agreement with Twitch through which nine LaLiga matches during the 2021-22 season will be broadcast on the Amazon-owned online streaming platform
Spain ups capacity limits for sporting venues
The Spanish Government has enhanced capacity limits for sports venues in the country, boosted by the success of the Covid-19 vaccination programme
Mallorca snags Japanese brand aGEL as main shirt sponsor
Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).
Valencia signs Zumub as nutrition sponsor
Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season.
The deal will see Zumub help the players in their sports preparation
Levante replaces Betway with Gedesco, but four LaLiga clubs still without shirt deals
Spanish fintech company Gedesco has become the main shirt sponsor of Spanish LaLiga club Levante UD for the 2021-22 season
All change at Real Betis as LegacyFX replaces Bitci on back of shirt
Trading platform LegacyFX has become the new back-of-shirt sponsor for Spanish LaLiga club Real Betis in a two-year deal, from 2021-22 to 2022-23, with an option to extend
Real Madrid seeks to head off LaLiga-CVC deal with legal action
Real Madrid has today (Tuesday) announced it will launch both civil and criminal legal action against LaLiga president Javier Tebas, CVC Capital Partners managing partner Javier de Jaime Guijarro and the…
Fintech firm Naga replaces MarathonBet on Sevilla shirt front
Investment platform Naga as become the main sponsor of Spanish LaLiga club Sevilla in a multi-year deal
LaLiga Delegate Commission approves CVC’s €2.7bn investment into league
The LaLiga Delegate Commission has ratified the agreement which will see private equity firm CVC Capital Partners acquire a 10-per-cent stake in LaLiga, the governing body for the top two divisions of…
Hungary’s TV2 retains Premier League rights, adds Bundesliga
Hungarian commercial and pay-television broadcaster TV2 has renewed a rights agreement for football’s English Premier League and signed a new deal to cover the German Bundesliga, while also preparing t…
CaixaBank adds Alavés to extensive Spanish club portfolio
Spanish bank CaixaBank has signed as an official sponsor and financial partner of Spanish La Liga club Deportivo Alavés for the next four seasons.
LaLiga agrees €2.7bn financing deal with CVC
LaLiga, the governing body for the top two divisions of Spanish football, has agreed a deal in principle to sell a 10-per-cent share of a new holding company with a focus on commercial ventures to private…
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Allianz widens Barcelona sponsorship from regional to global deal
Insurance group Allianz has upgraded its sponsorship of Spanish LaLiga club Barcelona from a regional deal to a global agreement
Orange renews Telefónica deal for LaLiga, Champions League content
Orange has renewed its agreement with Telefónica in Spain for carriage of the latter's Movistar LaLiga and Movistar Liga de Campeones channels, ensuring that LaLiga and Uefa club competitions remain available …