Spanish LaLiga
What the European Super League controversy will mean for sponsorship
The plot by 12 clubs to break away from the Champions League has undermined their claims to represent certain values and engagement with their fanbases. Ben Cronin, global head of Publicis Sport & Entertainment says sponsorship could suffer as a result
Tebas tells Super League rebels to focus on reducing expenses, not bigger revenues
LaLiga president Javier Tebas has suggested that the clubs involved in the European Super League proposals should focus on controlling their expenses as opposed to fixating on generating more revenues
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a €200m ($239.7
Sevilla signs back-of-shirt sponsorship deal with AliExpress
AliExpress, the online global marketplace arm of Chinese technology giant Alibaba, has teamed up with its second major European football club in the space of a few weeks after agreeing a sponsorship deal…
Mediapro chief Roures says Laporta guarantee ‘neither loan nor donation’
Mediapro chief executive Jaume Roures has issued a statement distancing himself from a financial guarantee provided to Joan Laporta following his recent election as FC Barcelona president
Laporta returns to power at Barcelona
Barcelona members yesterday (Sunday) turned out for Joan Laporta, the leader of one of the Spanish LaLiga football club’s most successful periods, as he was elected as the new president, replacing Josep M…
European Court of Justice upholds Barcelona, Real Madrid state aid ruling
Barcelona, along with fellow Spanish LaLiga football teams Real Madrid, Athletic Bilbao and Osasuna, has been dealt a blow after the Court of Justice of the European Union upheld an earlier ruling from…
PwC study: LaLiga clubs face €1bn hit from Covid
An economic impact assessment from professional services firm PricewaterhouseCoopers has estimated that clubs in the top two tiers of Spanish football face a collective reduction of around €1bn ($1.2
Ex-Barcelona president Bartomeu ‘arrested’ in Catalan police raid
Spanish LaLiga side FC Barcelona has been raided by Catalan police with reports suggesting former president Josep Maria Bartomeu was among several figures arrested during the operation
Bitci.com signs three-year back-of-shirt deal with Real Betis
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.
Under the deal, Bitci
Real Madrid ‘lines up €150m deal’ with Saudi tourism project
Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Atlético Madrid adds another year to Ria Money Transfer contract
Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.
Webinar replay | The opportunities for private equity in European football
Private equity houses have been examining a host of league investment opportunities across European football with Serie A, Bundesliga and La Liga all reported to be examining the idea of selling stakes…
Beko extends Barcelona training partner deal by one year, opts out of sleeve renewal
Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
Amazon Prime Video Channels strikes LaLigaTV carriage deal in UK
Amazon Prime Video, the OTT platform of internet retail giant Amazon, has struck a deal to carry LaLigaTV on its UK arm in an exposure boost to the Spanish league
Asian operator switches brands at Betis, as Spanish clubs strike short-term deals
The operator behind the Asian betting sponsorship of Spanish LaLiga club Real Betis has switched the focus of the agreement from the RB88 betting brand to its flagship JBO brand
LaLiga and Mediapro add ‘cutting-edge’ pitchside camera into live broadcast
LaLiga and Mediapro, the Spanish production group and rights agency, have incorporated a new state-of-the-art pitchside camera into the host broadcast of matches from the Spanish top flight
Eleven, Canal Plus divide up LaLiga rights in Poland
Subscription sports broadcaster Eleven Sports has acquired all rights in Poland to Spain’s LaLiga from the 2021-22 season onwards and has immediately agreed to sublicense half to pay-television broadcaster P…