Sports Matters
IOC ‘needs to be involved in esports’, says virtual sports chief Pereira
Esports must be integrated into the Olympic Movement in order to keep pace with social trends, Vincent Pereira, head of virtual sports and gaming at the International Olympic Committee, has said
Sports sponsorship gives Crypto.com the ‘widest global audience’, says CMO
Crypto.com's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.
Full agenda for Sports Matters 2022 unveiled
The agenda for the Sports Matters conference in Singapore next week has been unveiled and features a host of senior speakers from leading organisations across global sport including the IOC, Crypto