Super Bowl

American Football
Media

Boosted by growing Spanish-language audiences for the Super Bowl, Fox Deportes and Telemundo have announced that they will both be airing Super Bowl LIX in February 2025
American Football
Media

TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
American Football
Media

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
American Football
Media

Domestic Super Bowl coverage drew the most-watched broadcast in NFL history with an average audience of 123.4 million viewers across all platforms
American Football
Media

Paramount-owned CBS Sports and Nickelodeon have announced that they will broadcast a children-centric, family-friendly simulcast of next year's Super Bowl, marking the first time an alternative telecast…
American Football
Events

Levi's Stadium, the home of the National Football League's San Francisco 49ers, is expected to be named the host for Super Bowl 60 in 2026 when league owners meet and vote next week
American Football
Media

The National Football League's 2023 Super Bowl was the most-watched ever in the United States, after revised viewing figures were released by Nielsen Media Research. The company has announced that 115
NFL
Media

The global audience for the recent Super Bowl between the Kansas City Chiefs and Philadelphia Eagles was up 7 per cent from 2022 with 56 million watching the game, according to figures released by the…
NFL
Media

Super Bowl LVII drew 113 million viewers across all Fox platforms, making the game the third-most watched television show of all time in the United States
NFL
Sports Betting

The National Football League's Super Bowl LVII was a record-setting game for sports betting in the United States, with more than 100 million transactions across 23 states and Washington DC over the weekend,…
NFL
Sponsorship & Marketing

League completes five-year agreement with technology giant
NFL
Sponsorship & Marketing

PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…
NFL
Events

Nevada locale lands its third major NFL event following Pro Bowl, NFL Draft
NFL
Events

Event to further Nevada locale's ascendency into a major sports industry destination
NFL
Sponsorship & Marketing

The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022
American Football
Sponsorship & Marketing

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.
American Football
Media

German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition
American Football
Governance

Amid pandemic, league plays its entire 2020 season schedule