Super Bowl LVI
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia
Legends extends record hospitality run at Super Bowl LVI
Concessions and merchandise spending sets new mark for full-capacity Super Bowl
Super Bowl LVI ratings deliver strong boost for NBC, NFL
Rams' dramatic comeback victory generates best US viewership in five years
Rams’ Super Bowl win brings payoff for Kroenke’s LA vision
Reclusive billionaire owner sees team win NFL title in its own home venue
On Location looks to elevate Super Bowl fan experience
This year's Super Bowl, the first full-stadium staging of the National Football League's title game in two years, will see a sharply heightened hospitality and experiential offering from league partner On Location. US Editor Eric Fisher reports.
Goodell open to scrapping NFL’s Rooney Rule
Commissioner said the league "fell short" in fostering diversity in recent hiring cycles
Amazon begins ‘TNF’ brand campaign ahead of Super Bowl LVI
Online retail giant to run ad during NFL title game touting upcoming coverage
eToro becomes latest crypto brand to secure Super Bowl LVI ad
Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com
Super Bowl LVI betting in US to reach record levels
AGA research finds sharp upward spike in projected activity for NFL title game
Dave VanEgmond on finding new opportunities through Bettor Capital
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Dave VanEgmond, founder and chief executive of Bettor Capital. Fisher and Russo also discuss the historic $75m capital raise for the Women’s National Basketball Association, the departure of WarnerMedia News & Sports chairman Jeff Zucker, mounting off-field issues for the National Football League ahead of the upcoming Super Bowl LVI, and the start of the Beijing Olympics.
Twitter leverages SoFi Stadium LED roof for Super Bowl LVI marketing activation
Social media platform Twitter is looking to make a marketing splash at Super Bowl LVI by displaying fans' tweets on the LED roof of SoFi Stadium in Inglewood, California
NBC Sports confirms full sellout for Super Bowl LVI ads
Multiple held-back units sell for $7m each
LA Rams look to grow local fanbase with Super Bowl LVI appearance at SoFi Stadium
The National Football League's Los Angeles Rams are looking to capitalize on their appearance at Super Bowl LVI in their home venue, SoFi Stadium, on February 13 to significantly grow the team's local …
NFL expanding its ticket NFT program to Super Bowl LVI
League advances upon digital collectible program introduced in regular season
NFL, Meta to outfit digital avatars with licensed merchandise
League, social media platform experiment with digital clothing in the metaverse
Super Bowl ticket resale market returning to historic norms
Full stadium capacity, vaccines present different market forces compared to a year ago
NFL stays confident about LA Super Bowl, but readies backups
League's standard contingency planning assumes greater prominence amid virus
Crypto.com joins FTX in buying Super Bowl LVI ad
Crypto.com has joined fellow cryptocurrency platform FTX in buying a Super Bowl commercial next February as part of the industry's expansive marketing push into the North American sports landscape