Super Bowl
Philadelphia Eagles opt for long-term stability, creating bespoke commercial partnerships
Pro Sports Leagues Make Successful Stock Pickers
Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy.
US Digest | Khan wants Wembley Stadium to host Super Bowl
In this week's US sports industry round-up: Khan wants Wembley Stadium to host Super Bowl; NFL Draft draws record TV ratings; and Trump interference threatens USA-led World Cup bid
My Super Bowl #3 | The investor
George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.
My Super Bowl #2 | The official on-field cap supplier
Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.
My Super Bowl #1 | The event host
Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium
US Digest | NBA wants legalized sports gambling
In this week's US sports industry round-up: NBA wants legalized sports gambling; Fox favourites for Thursday Night Football; and all still to play for in US Soccer presidential race