Sydney Marathon

Mass Participation
Sponsorship & Marketing

The upgrade of the TCS Sydney Marathon to World Marathon Major (WMM) status is akin to “joining the Champions League” or becoming a Grand Slam tennis tournament, according to the Infront agency.
Athletics
Events

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…