The Masters

Golf
Media

Foxtel has retained its US Masters rights in Australia in a multi-year deal that solidifies its monopoly over leading golf properties.
Golf
Media

DAZN has continued in its attempts to carve out a niche in golf in a deal for exclusive rights to golf’s 2024 US Masters in the Middle East and North Africa.
Golf
Sponsorship & Marketing

The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business
Golf
Media

CBS Sports' Sunday broadcast of the Masters, which included the conclusion of the third round and the final round, earned 16
Golf
Media

Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
Golf
Governance

Augusta National Golf Club announced that it will allow LIV Golf League players who have previous qualifications to enter the Masters to play in the prestigious tournament in 2023
Multiple Sports
Media

Results extend ongoing trend of viewership lift across North American sports
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Blake Lawrence, chief executive and co-founder of Nebraska-based athlete marketing platform Opendorse. Fisher and Russo also discuss the return of golfer Tiger Woods from a serious auto accident to compete in The Masters, the opening of the legal sports betting market in the Canadian province of Ontario, Major League Baseball’s new streaming agreement with NBCUniversal’s Peacock, the ongoing sale of the National Football League’s Denver Broncos, and MLB’s new use of PitchCom technology.
Golf
Media

UK pay-television broadcaster Sky Sports has renewed its agreement with Augusta National Golf Club for exclusive rights to The Masters
Golf
Media

Sport 24, the in-flight and in-ship television service operated by the IMG agency, has renewed its rights to the US Masters golf tournament as part of a three-year agreement with the Augusta National Golf…
Golf
Media

Pan-regional sports broadcaster SPOTV has secured exclusive rights to the US Masters golf tournament in eight markets across Southeast Asia as part of a one-year deal with the Augusta National Golf Club
Golf
Media

The Discovery Sports division of media group Discovery has acquired rights to the US Masters in Sweden, while extending its deal for the golf major in Norway
Golf
Media

Australian pay-television broadcaster Foxtel has renewed its rights for the US Masters golf tournament in a multi-year deal beginning with the 2022 event
Golf
Governance

Club chairman Ridley takes different tact than MLB, several Atlanta pro teams
Esports
Fan Engagement

Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …
Golf
Events

Move intended as ramp-up toward full attendance in 2022
Golf
Events

The rescheduled Masters tournament at Augusta National got off to an anti-climactic start with play suspended at 7.35am ET due to inclement weather, including rain and lightning
Golf
Sponsorship & Marketing

Daily fantasy and sports betting company DraftKings will gain a significant presence at The Masters by agreeing to an exclusive, multiyear partnership with tournament favorite Bryson DeChambeau.