The Open Championship

Golf
Media

The R&A continues to experiment with its direct-to-consumer approach by streaming the Open Championship behind a paywall in 20 countries where there is little demand for the rights, SportBusiness understands.
Golf
Sponsorship & Marketing

The addition of NetJets to the Open Championship’s roster of sponsorship suppliers has been motivated by the US-based private aviation company’s intention to better penetrate the European market.
Golf
Media

The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.
Golf
Media

Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years
Golf
Media

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Golf
Governance

Newly crowned Open champion Cameron Smith and European Ryder Cup captain Henrik Stenson have become the latest high-profile golfers linked with a move to the breakaway LIV Golf series
Golf
Fan Engagement

The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok
Golf

Getty Images’ award-winning photographer David Cannon tells Richard Mulligan how the agency has become a custodian of sport’s storied history thanks to its vast archive of images from iconic events. Presented in association with Getty Images.
Golf
Media

Eclat Media Group has continued its effort to replace Fox Sports as the dominant pay-television broadcaster in Asia-Pacific, acquiring exclusive rights to The Open Championship across the region in a three-year deal.
Multiple Sports
Media

Australian pay-television broadcaster Foxtel has secured a new multi-year agreement for exclusive free-to-air and pay-television rights to golf's Open Championship
Golf
Events

The Royal and Ancient Golf Club of St Andrews (R&A) has announced that Royal Liverpool and Royal Troon will host the 2023 and 2024 editions of the Open Championship, respectively
Golf
Sponsorship & Marketing

The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open Asset
Golf
Events

Hospitality packages for the 2022 Open Championship at St Andrews have gone on general sale following a pre-sale window
Golf
Events

Hospitality sales for next year’s Open at Royal St George’s in Kent have started with the Royal and Ancient Golf Club of St. An
Golf
Events

Golf’s Open Championship has been cancelled for the first time since World War II due to the ongoing global spread of the Covid-19 pandemic, while the US Open has been postponed to September amidst a c…
Cricket
Media

Calls for the UK government to add golf’s Open Championship, the Ashes cricket series and the final of football’s Uefa Champions League to the so-called ‘crown jewels’ list of sporting events have reporte…
Golf
Finance & Law

The Royal & Ancient Golf Club (R&A) has announced modest increases to the overall purse and first-place payout of this year's Open Championship at Royal Portrush, Northern Ireland, on July 18-21.
Golf
Events

Royal Liverpool will host the 151st Open Championship in 2022, the R&A has announced. The course in Hoylake previously hosted the 2014 and 2006 Opens