Tour de France Femmes

Cycling
Media

The European Broadcasting Union's new Tour de France deal will continue to ensure free-to-air coverage in 13 countries, but Warner Bros. Discovery is set to enjoy UK exclusivity as long-running coverage by EBU member ITV comes to an end.
Cycling
Sponsorship & Marketing

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Cycling
Media

France Télévisions has extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030.
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Cycling
Sponsorship & Marketing

French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling
Sponsorship & Marketing

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Cycling
Events

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Cycling
Media

ESPN has renewed its media rights in Latin America and the Caribbean to the flagship Tour de France and other marquee international cycling competitions for another five years
Cycling
Sponsorship & Marketing

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Road Cycling
Sponsorship & Marketing

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Cycling
Media

Media group Discovery has expanded its international coverage of women’s cycling events the Tour de France Femmes and Paris-Roubaix Femmes by acquiring rights in various other territories.
Road Cycling
Media

North American streaming service FloSports has secured exclusive Canadian rights to the women's Tour de France in 2022 and 2023
Cycling
Media

Media group Discovery has secured exclusive rights in over 50 markets to show the women's Tour de France until at least 2025
Cycling
Media

Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…