Uefa Champions League

Football
Sponsorship & Marketing

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Football
Media

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Football
Events

Uefa has re-opened the bidding process to select the host of the 2027 Champions League final after stripping the Italian city of Milan of the hosting rights
Football
Media

Pay-television operator Canal Plus has struck a late rights deal with ORF, Austria's public-service broadcaster, ahead of its debut coverage of the Uefa club competitions in the country
Football
Sponsorship & Marketing

Qatar Airways will be the new global airline sponsor of the Uefa Champions League until at least 2030 having agreed an unprecedented two-cycle deal, SportBusiness can reveal.
Football
Media

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Football
Sponsorship & Marketing

Oppo has downgraded its sponsorship deal for the Uefa Champions League to become one of the competition’s new second-tier partners for the next three-year cycle.
Football
Governance

Uefa president Aleksander Čeferin has acknowledged that too many matches are being played by Europe's leading teams, but defended the new format of the expanded Champions League group stage as a necessary …
Football
Media

The Uefa Champions League final is likely to remain on free-to-air television in Spain for another three seasons after Team Marketing initiated a sales process, SportBusiness understands
Football
Media

Extensive and exclusive Uefa club competition coverage in the Middle East and North Africa is set to remain on beIN Sports for the next three seasons, SportBusiness understands.
Football
Media

Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.
Football
Sponsorship & Marketing

The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
Football
Media

Caliente TV has picked up Uefa Champions League rights in Mexico, a package originally headed for Paramount Global before its Latin American retreat gathered pace.
Football
Sponsorship & Marketing

Uefa has unveiled cryptocurrency exchange Crypto.com as the latest global sponsor of the Champions League, more than two years after a deal for the premier clubs competition fell through.
Football
Media

Caribbean Premier Sports Limited has secured exclusive rights across the region to Uefa club competitions, meaning extensive coverage across the Rush Sports channels plus partner channels Flow Sports and SportsMax.
Football
Sponsorship & Marketing

Three global sponsorship positions remain to be filled for the Uefa Champions League in the next commercial cycle after PlayStation officially announced it has extended its contract.
Football
Media

DAZN has secured exclusive rights to Uefa club competitions in New Zealand, sparking the potential for a return of competition for sports media rights in the market.
Football
Sponsorship & Marketing

FedEx has extended as a global sponsor of the Champions League for a further three years, taking its association with Uefa past a decade, SportBusiness can exclusively reveal.