Uefa European Championship
Volkswagen appoints Lagardère Plus in ticketing and hospitality role for German football assets
Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.
IMG to produce Euro 2020 preview shows
European football’s governing body Uefa has appointed the IMG agency to produce a preview package of programming for its Euro 2020 national team tournament.
iQiyi Sports acquires Euro 2020 rights, announces Asian World Cup qualifiers streams
Chinese video streaming platform iQiyi, which is backed by search company Baidu and is a partner of agency Super Sports Media, has obtained rights to the 2020 Uefa European Championship
Mediaset and Atresmedia ‘to vie for’ free-to-air rights to 2022 World Cup
Commercial free-to-air broadcast groups Mediaset and Atresmedia are set to go head-to-head in a bid to acquire rights in Spain to the 2022 World Cup from the Mediapro agency
BT signs as Lead Partner of home nations football teams
Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams
Match Hospitality lands Euro 2020 contract in seven countries
Match Hospitality has been named as the exclusive sales agent in a number of territories for official hospitality during next year’s Uefa European Championships.
Deutsche Telekom ‘set to land’ domestic Euro 2024 rights
German telco Deutsche Telekom has reportedly acquired all rights to the 2024 Uefa European Championship, displacing long-term media partners for the tournament public-service broadcasters ARD and ZDF
Konami partners with Uefa for eEuro 2020, signs Serie A deal
European football’s governing body Uefa has partnered with Konami to launch an esports tournament themed around next year’s European Championships, while the Japanese video game developer has tied up …
Uefa partners up with Fanatics
European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…
Alipay to create digital ticketing channel for Euro 2020 and content hub for Chinese fans
Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…
Uefa announces ‘fans first’ ticketing strategy for Euro 2020
Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.
Four Balkan nations sign MoU ahead of potential bid for Euro 2028 or World Cup 2030
Bulgaria, Greece, Romania and Serbia have signed a Memorandum of Understanding to lay the groundwork for a joint bid to host either the 2028 Uefa European Championship or the 2030 Fifa World Cup
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
Germany sees off Turkish competition to land Euro 2024
European football’s governing body Uefa has today (Thursday) awarded hosting rights for Euro 2024 to Germany.
DFB names Lahm as Euro 2024 leader
The German Football Association (DFB) has announced that former national team star Philipp Lahm will lead its local organising committee for Uefa Euro 2024, should it succeed in landing hosting rights…