Uefa European Championship
NOS lands Dutch national team, Euro 2024 rights
Dutch public-service broadcaster NOS has acquired the rights to Netherlands national football team matches for the three seasons from 2022-23, as well as the 2024 European Championships
SRG SSR lands 2022-28 Uefa national team rights, sells on some matches to CH Media
SRG SSR, the Swiss public broadcaster, has secured rights to Switzerland’s national team matches, along with the Uefa European Championships in 2024 and 2028, while opting to sell on rights to selected m…
Highest Euro 2020 audiences so far in France and Germany on dramatic night
Wednesday evening’s dramatic Group F encounters attracted the highest Uefa European Championship audiences so far in France, Germany and Portugal.
Wembley capacity to rise to over 60,000 for Euro 2020 semi-finals, final
Wembley Stadium’s capacity for the semi-finals and final of the Uefa European Championship will increase to more than 60,000, it has been announced.
Bids invited for video game licensing rights to Euro 2024, Euro 2028
Uefa, football’s European governing body, is inviting bids from video games developers for a range of licensing rights to Uefa men’s national team competitions during the 2022 to 2028 period.
ORF nets 1.84m peak audience for Austria’s historic Euro 2020 progress
ORF, the Austrian public broadcaster, attracted a peak audience of 1
Euro 2020 weekend action nets bumper audiences in ‘big five’ European markets
Matches from the Uefa European Championship attracted bumper audiences across Europe’s major broadcast markets over the weekend with the ‘big five’ countries all in action.
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Uefa welcomes Italian Euro 2020 anti-piracy initiative
Uefa has welcomed an Italian anti-piracy initiative that has blocked over 600 illicit streams of Euro 2020 matches
Uefa reminds Euro 2020 teams of sponsor obligations after ‘Bottlegate’ row
Uefa has reminded participating teams of their obligations to sponsors in the row concerning product displays of Coca-Cola and Heineken 0.0 in post-match interviews with players at Euro 2020
Italy’s Euro 2020 performances spark Rai ratings boost
Italy’s 3-0 win over Switzerland last night in the Uefa European Championship netted an average audience of 13.3 million viewers on Rai, the Italian public-service broadcaster.
France-Germany watched by nearly 23m on ZDF, over 15m on M6
Tuesday evening’s heavyweight Uefa European Championship clash between Germany and World Cup holders France attracted bumper audiences on free-to-air broadcasters in both countries.
Bilbao secures 2024 Europa League Final and €1.3m for loss of Euro 2020 games
Uefa has awarded the Spanish city of Bilbao the 2024 Europa League final, the 2025 Women’s Champions League final and €1.3m ($1.58m
Thai tycoon acquires Euro 2020 rights in last-minute deal
Thai businessman Komol Jungrungreangkit stepped in to acquire the media rights in Thailand for the Uefa Euro 2020 football tournament in a last-minute deal on Friday
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
Uefa adds blockchain partner to existing Alipay deal for Euro 2020
Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football
‘We have to be relevant in football’ | The making of TikTok’s Euro 2020 deal
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Multi-market format heightens complexity of Just Eat Takeaway.com’s Euro 2020 campaign
Just Eat Takeaway.com argues Uefa's multi-market host format for Euro 2020 has increased the complexity of its sponsorship of the tournament and highlighted the value of the single-country host model. Matthew Glendinning reports.
NRK agrees deal with WSC Sports to deliver Euro 2020 highlights
NRK Sport, the sports division of Norwegian public broadcaster NRK, has agreed a deal with artificial intelligence company WSC Sports to deliver automated real-time highlights of its coverage of the forthcoming…