Uefa European Championship

Esports
Fan Engagement

Uefa has agreed a deal with Epic Games to create a Euro 2020-themed in-game tournament in the publisher’s popular Fortnite title.
Football
Sponsorship & Marketing

Matthew Glendinning reports on Heineken’s Euro 2020 strategy for its full-strength and no-alcohol brands, Amstel’s penetration in South America and the beer group’s changing sponsorship portfolio.
Football
Media

Broadcasters in a total of 18 different European and Central Asian countries must submit their bids in the second week of June for a suite of Uefa men’s national team rights during the 2022-28 cycle.
Cricket
Events

Around 18,000 fans are set to attend England’s Test cricket match against New Zealand at Edgbaston next month, with the fixture to serve as the first pilot event within the second phase of the UK government’s Eve…
Football
Sponsorship & Marketing

Entourage Sports & Entertainment, the UK-based sponsorship and talent agency, has secured legendary footballers, including Eric Cantona and Virgil van Dijk, to feature in a Uefa Euro 2020 advertising campaign…
Football
Media

Public broadcaster RTP and commercial broadcasters SIC and TVI have secured an agreement with Portuguese pay-television broadcaster Sport TV to share free-to-air rights to this summer’s postponed 2020 U…
Football
Sponsorship & Marketing

Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.
Football
Sponsorship & Marketing

Samsung Electronics Italia has signed as a second-tier sponsor of the Italian Football Federation (FIGC)
Football
Sponsorship & Marketing

Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
Football
Media

US Hispanic media company Univision has announced it will make its newly-launched ad-supported streaming service PrendeTV a key part of its Uefa Euro 2020 coverage
Football
Media

Pay-per-view streaming platform LIVENow has acquired media rights in Singapore for Uefa Euro 2020 and agreed distribution deals with local telcos Singtel and Starhub
Football
Events

Uefa has today (Friday) announced that Bilbao and Dublin have been stripped of hosting rights for this summer’s rescheduled European Championships, with the former’s matches to be transferred to Seville and…
Football
Events

Basque authorities have hit out at Uefa after claiming European football’s governing body has dropped Bilbao as a host city for the rescheduled Euro 2020, while Dublin’s hosting status is also looking pre…
Football
Events

Uefa has said it will make a final decision on whether Bilbao, Dublin and Munich can host matches in this summer’s Uefa Euro 2020 tournament by Friday, April 23.
Football
Events

Luis Rubiales, the president of the Spanish Football Federation (RFEF), has underlined the importance of Spain remaining a Uefa Euro 2020 host country and proposed Seville as a potential replacement for…
Football
Events

Rome has secured its host city status for Uefa Euro 2020 after the Italian government gave the green light to permit the Stadio Olimpico to be filled by at least 25 per cent of its capacity
Football
Events

Italian Football Federation (FIGC) president Gabriele Gravina has called on the country’s Prime Minister, Mario Draghi, to help ensure Rome keeps its hosting rights to Uefa Euro 2020.
Football
Media

Colombian pay-television broadcaster Win Sports will broadcast this summer's Uefa Euro 2020 tournament. The tournament will also be broadcast by DirecTV Sports