Uefa Women's European Championship
Uefa to make 700,000 tickets available for Women’s Euro 2022, outlines legacy plans
Uefa has outlined its ambition to make 700,000 tickets available for the 2022 Uefa European Women's Championship tournament in England and get 120,000 more girls playing football in schools and clubs as…
Uefa sponsor clean sweep for Just Eat Takeaway.com, one Europa League package left
Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.
Weetabix agrees national teams and grassroots deal with the FA
Cereal brand Weetabix has become the 'Official Breakfast Category Partner' of the English Football Association (FA) in a new sponsorship
Uefa to launch 2021-25 tender for women’s football match ball, apparel supplier
Uefa, European football’s governing body, and its appointed agency TRM Partners, are to invite bids from prospective match ball and apparel suppliers for Uefa women’s competitions during the 2021-25 cyc…
PepsiCo to ‘reach new, incremental audiences’ as value placed on Uefa women’s deal
The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m
Pepsi sponsorship chief Warner says revamped Champions League delivered ‘comparable value’
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
PepsiCo unifies Uefa sponsorships with women’s club and national team rights
Global food and beverage company PepsiCo had added to its presence in elite European football by sponsoring Uefa’s major women’s club and national team competitions until 2025.
‘Game-changer’ Nike swoops in for long-term Hegerberg deal
Women’s football star Ada Hegerberg has signed a long-term endorsement contract with sporting goods giant Nike in a switch from rival sports brand Puma.
Uefa and LaLiga open up archive content to own platforms
European football's governing body, Uefa, and Spain’s LaLiga have both made available their wealth of archive content on their own broadcast platforms amid the ongoing Covid-19 crisis.
Uefa’s women’s sponsorship portfolio boosted by addition of Hublot
European football's governing body Uefa has expanded its association with Swiss watchmaker Hublot to include women's football
EBU lands Women’s Euro 21, youth, futsal rights until 2022
The European Broadcasting Union has acquired rights to the Women’s Euro 21 tournament as well as various Youth and futsal competitions until the end of the 2021-22 season, SportBusiness Media understands.
Uefa adds Esprit as women’s football sponsor
European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns.
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Canal Plus and TF1 land women’s Euro 2021 rights
Commercial free-to-air broadcaster TF1 and pay-TV broadcaster Canal Plus have secured the rights in France to the 2021 edition of the Uefa Women’s European Championship as the property enjoys a healthy i…
TVE secures Spanish rights to Women’s Euro 2021
Spanish public broadcaster TVE has secured the rights to the Spanish women’s national team qualifying matches and the finals for the women’s European Championships in 2021.
Leigh Sports Village replaces City Ground as Euro 2021 host venue
Leigh Sports Village has replaced Nottingham Forest’s City Ground as one of the host venues for the 2021 Uefa Women’s Championship national team football tournament.
Governing bodies have plans for women’s football but is the pace of change fast enough?
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.
England to host Uefa Women’s Euro 2021
England will host the 2021 Uefa Women’s Championship, Uefa has confirmed.
The country was the only bidder for the tournament which it last hosted in 2005. A