UFC

Mixed Martial Arts
Media

TKO’s preference is for Ultimate Fighting Championship (UFC) to remain on ESPN screens in the US beyond 2025, but the make-up of any new contract is likely to look very different to the existing deal with more fights on network TV targeted.
Mixed Martial Arts
Sponsorship & Marketing

Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Mixed Martial Arts
Media

Starzplay has secured an exclusive multi-year deal for UFC rights in the Middle East and North Africa, a region in which the mixed martial arts behemoth has cemented its position over recent years
Mixed Martial Arts
Events

UFC will make its Saudi Arabia debut in June, three months later than envisaged after local organisers pushed back on the promotion's original plans to launch with a weak card.
Mixed Martial Arts
Media

Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)
Mixed Martial Arts
Sponsorship & Marketing

Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Mixed Martial Arts
Media

Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.
Mixed Martial Arts
Media

Foxtel’s Main Event channel will become the exclusive home of all pay-per-view UFC events from the start of 2024, bolstering the media group’s position as Australia’s pre-eminent sports broadcaster. P
Mixed Martial Arts
Sponsorship & Marketing

The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand
Multiple Sports
Finance & Law

Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
Mixed Martial Arts
Sponsorship & Marketing

Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation. Acc
Mixed Martial Arts
Events

The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
Mixed Martial Arts
Media

Media group Discovery has agreed a multi-year deal for rights to the Ultimate Fighting Championship in the Netherlands and Spain
Mixed Martial Arts
Sponsorship & Marketing

Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
Mixed Martial Arts
Sponsorship & Marketing

Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
Mixed Martial Arts
Sponsorship & Marketing

Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia