US Open

Tennis
Finance & Law

The United States Tennis Association has secured another commercial boost ahead of the US Open, with premium hospitality sales enjoying significant growth compared to the 2021 tournament and hospitality…
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ahmad Nassar, newly named as executive director of the Professional Tennis Players Association and chief executive of its for-profit affiliate Winners Alliance. Fisher and Russo also discuss the state of tennis amid the start of the 2022 US Open, the development of TMRW Sports with star golfers Tiger Woods and Rory McIlroy, the debut of FanDuel TV, a competitive and operational shift for the Savannah Bananas, and the state of Major League Baseball’s special events following the 'Field of Dreams' and MLB Little League Classic games.
Tennis
Media

Pay-television broadcaster Sony Pictures Networks has added to its portfolio of grand slam tennis tournaments by acquiring rights to the US Open in the Indian subcontinent
Tennis
Media

Japanese pay-television broadcaster Wowow and the United States Tennis Association (USTA) have announced a US Open rights renewal just six days before the 2022 tournament begins
Tennis
Sponsorship & Marketing

The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …
Tennis
Sponsorship & Marketing

IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership. Through IBM, the USTA created the USOpen
Tennis
Finance & Law

US Open prize money will top more than $60m (€59m) for the first time this year, up from $57.5m in 2021, the United States Tennis Association has announced.
Tennis
Sponsorship & Marketing

General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association
Tennis
Attendance

The United States Tennis Association has enjoyed a huge spike in ticket sales for the upcoming US Open in the wake of Serena Williams' recent announcement that she will retire from the sport after playing…
Tennis
Sponsorship & Marketing

The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category. Ber
Tennis
Media

New Zealand-based telecoms operator Spark has secured exclusive broadcast rights to the US Open tennis tournament until 2024 as part of a three-year deal with the United States Tennis Association (USTA)
Tennis
Media

Pay-television broadcaster Sky is set to agree a rights deal in the UK for the US Open, rekindling its association with the tennis grand slam, according to The Times
Tennis
Sponsorship & Marketing

Global tennis star Naomi Osaka has signed up as an ambassador for cryptocurrency exchange FTX. The long-term deal will focus on increasing access and opportunity for women in the cryptocurrency space
Tennis
Media

The Association of Tennis Professionals, Women's Tennis Association and all four tennis grand slams are collaborating to create an immersive Netflix docuseries in partnership with Formula 1: Drive to …
Tennis
Media

Eclat Media Group has added to the growing sports portfolio for its new pan-regional SPOTV platform in Asia-Pacific with a five-year deal for US Open grand slam tennis rights, from 2022 to 2026, covering…
Multiple Sports
Media

South Korean firm Eclat Media Group has announced the launch of its SPOTV pay-television and digital platform in Southeast Asia, and the addition of Wimbledon and US Open tennis to its rights portfolio
Tennis
Media

Australian media group Nine Entertainment has completed its set of Grand Slam tennis tournaments by acquiring rights to the US Open
Tennis
Media

Channel 4, the UK free-to-air broadcaster, attracted a peak audience of 9